Not only are the films participating in the Market Screenings really artistic in style, but also they represent the diverse perspectives of creators in various cultural contexts. They also have a mix of market potential, with their commercial value amid intensive attention from the participants. As a professional event spanning multiple parts of the industry and an extended industry chain that offers in-depth insights and high-level vision, the Market Screenings bring together both filmmakers and distributors who bring the film to the public.

 

In the post-pandemic period, the Chinese film industry is in an intense yet orderly recovery-development-transformation stage, whether it is the cinema or the online platform. In such a circumstance, how to connect with like-minded distributors in cinematic style and genre has been what a production team mainly focuses on. “Such a screening event for industry professionals can undoubtedly play a positive role in promoting the film, allowing films to be discovered by right distribution companies. Through various opportunities and channels, we also can proactively seek cooperation with cinemas or online platforms," stated production representatives present at the screening site.

 

After watching all three films screened in the morning, a guest credited the comfortable screening environment at the scene, while saying: "The selection of films for the Market Screenings is diversified and bountiful, which can cater to the needs of different viewing populations in the current film market.” Another guest said that “the Market Screenings brings together practitioners from multiple segments and levels in the industry. Here, you can not only seek cooperation on high-quality films, but also be offered an opportunity to make the acquaintance of more outstanding practitioners and expand connections."

 

At 2:30PM that afternoon, Indonesian film Susi Susanti: Love All was screened. In addition to the presence of film partners and a number of buyers, Indonesian Ambassador to China Djauhari Oratmangun and his spouse Mrs. Sih Elsiwi Handayani Oratmangun also made a surprise appearance as a culmination to the event, expressing their support for the cooperative distribution of the film in China.

 

In addition, many guests expressed affirmation of the right COVID-19 prevention measures on site. Under the conditions of routine control of COVID-19, and for many safety reasons, the first-ever Market Screenings event was organized in line with the principle of extremely stringent prevention, protecting every film, every creator and every guest in the event. The Market Screenings aims to promote good cooperation across the industry and contribute to the building of a more mature and advanced communication and transaction platform.

 

The Market Screenings starts today and ends on September 25. In order to allow more works to be discovered by the BJIFF, the industry, the market and the audience, the Market Screenings of the BJIFF Beijing Film Market will pay sustained attention to the development of the industry, and connect channels and build a bridge for exchanges and cooperation on quality films!