Information

On April 26, the 14th Beijing International Film Festival (BJIFF) was concluded and the film stories of the BJIFF were widely spread all over the world amidst the interwoven light and shadow. Based on the quick development of the film industry, the BJIFF has been attracting more and more ordinary people. As a leading "technology + full entertainment" service platform, Maoyan has provided full support for the BJIFF in terms of online ticketing and special publicity.

As the official ticketing platform of the BJIFF, Maoyan Entertainment, with its mature ticketing experience and technical capabilities, has ensured the smooth operation of the BJIFF ticketing system and realized smooth ticketing services through the BJIFF. Relying on its own media matrix, Maoyan has also provided special publicity for the BJIFF at the same time. More than 20 film crews have been invited to the Maoyan interview room, and more than 70 directors and actors have been interviewed. The related reports have been clicked more than 300 million times on the Internet, which fully conveyed the message of the BJIFF in a deep and comprehensive manner and attracted the attention of all the film fans on the Internet.

In addition, Maoyan Professional followed up the all the events of the BJIFF, and planned more than a hundred relevant reports for the industry media, film enthusiasts and fan groups, which received more than 8 million clicks on the Internet. To coordinate with the events of the Tiantan Award, Maoyan Professional independently planned the awarding content, accurately covered the industry media, and provided domestic and foreign film media, filmmakers, and senior film fans with a timely and smooth communication window, so that the light and shadow stories of the BJIFF become even more dazzling and colorful.

 

The successful conclusion of the 14th BJIFF is indispensable to the powerful ticketing service and activity of Maoyan Entertainment. It is reported that this year's BJIFF attracted 1,509 film submissions from 118 countries and regions, featuring 191 Chinese films and 1,318 international films. 

As the official ticketing platform of the BJIFF, Maoyan has been escorting the BJIFF for four consecutive years. This year, Maoyan got deeply involved in key aspects of the BJIFF, including the undertaking of production and research capability, pre-sale ticketing information and ticketing process management, to ensure that the system continued to run smoothly when massive users rushed into Maoyan to purchase tickets, and the platform can bring users a smooth ticketing experience, and realize a second-grade response as for customer complaints.

With strong system support, Maoyan once again provided a strong guarantee for the ticketing of the BJIFF. About two hours after the ticketing for the 14th BJIFF in 2024, May, Peony Pavilion 4K and Like Winds, Like Weeds became the three best-sellers. Perfect Blue, Pulp Fiction and Once Upon a Time in America were the top three of ticket sales, and the classic masterpieces in film history were highly favored by the film fans. 

Based on stable ticketing function, Maoyan further analyzed the audience image to provide more reference for the industry. According to the ticketing data, female audience accounted for 66% of the total population this year within 2 hours after the ticketing started and 61% of the young audience were aged between 20 and 29. It is worth noting that the number of film fans out of Beijing increased by 3% compared with the last year, which shows the attractiveness of this year's BJIFF to young audiences and film fans out of the city. 

In addition to providing online ticketing during the BJIFF this year, Maoyan also got deeply involved in the offline management of cinema volunteer, red carpet fan recruitment for the Opening Ceremony, recruitment for masterclass & workshop and industry forum. Meanwhile, Maoyan set up an information module on the theme module of the BJIFF to build a highly efficient information bridge between the BJIFF and film fans. 

 

As an annual event of light and shadow, the BJIFF attracts the attention of all the filmmakers and fans in China. To coordinate with the BJIFF, Maoyan relies on its media matrix to plan special promotional content, comprehensively covering social media such as Douyin, Weibo and Xiaohongshu to realize efficient exposure by analyzing the film-going crowd and accurately building up topics, to comprehensively show the charm of the BJIFF.

With precise topics and extensive publicity, relevant topics were synchronized on the hot search at various platforms with wide concerns during the BJIFF. For example, on the platform Douyin, the popular topics such as "BJIFF Red Carpet" and "Kris Phillips & Zhu Yilong at BJIFF”, especially the topic “You Benchang & Hu Ge at BJIFF" attracted 3.417 million netizens.

Under the hot topics, the view data of single graphic and video content are also very eye-catching. During the BJIFF, Maoyan media matrix directly focused on the exciting scene and shared the status of different filmmakers during the event. Among them, a single video released by Maoyan Entertainment, "Attracted by Zhou Ye's Hair Tape" received 238,000 likes on the platform of Douyin. 

During the BJIFF, Maoyan released a total of 270 pieces of content on three platforms: Douyin, Weibo and Xiaohongshu, and 8 pieces embarked on the hot search at Weibo with more than 140 million clicks and 500,000 comments in total. On the platform of Douyin, the total number of likes of BJIFF-related videos exceeded 602,700, and the total playback amounted to 86 million. On the platform of Xiaohongshu, the total exposure of BJIFF-related content reached 110 million with over 1,000 topic participants, and a single topic was clicked more than 5 million times.

In addition to the matrix exposure, Maoyan also planned the "When We Walk into the Cinema" theme activity for the BJIFF. During the event, more than 20 crews came into the Maoyan interview room, and more than 70 directors and actors were interviewed. For the film fans, it was a rare opportunity to communicate with the cast and crew, which can be regarded as a big “surprise” beyond the screen.

 

The annual BJIFF is a window connecting filmmakers, audiences, and the film industry. As a platform specializing in providing data services and promotional tools for film and television practitioners, Maoyan Professional followed up on the whole event, especially focusing on the reports on Tiantan Award ceremony and other key activities. 

During the BJIFF, Maoyan Professional media matrix released 106 pieces of news related to the BJIFF with over 8 million clicks and 60,000 interactions in total, which precisely reached the industry journalists, mainstream media, top film media, as well as film enthusiasts and fans to improve the dissemination of the BJIFF. 

Among them, the total clicks of the content related to the Tiantan Award exceeded 1 million, covering more than 500 industry journalists on a peer-to-peer basis. At the same time, the "Maoyan Film" weibo, "Maoyan Professional” weibo, Xiaohongshu, public account, and "Meow Meow Film Watching” matrix account followed up synchronously to effectively help the dissemination and exposure of the Tiantan Award.

The 14th BJIFF has come to a successful conclusion now and Maoyan has not only released its long-accumulated experience and capabilities in ticketing and entertainment content, but also demonstrated its mentality and determination as a service provider in the film industry to provide full support and guarantee for the BJIFF as in the past. The film market is booming in 2024, and Maoyan will continue to stand with the filmmakers to provide comprehensive services and support for the industry, and jointly tell more wonderful stories about Chinese films.