The "International Film Market Forum" of the 9th Beijing International Film Festival will take place at the New Colourful Clouds Cinema on April 16 and 17, 2019. Emphasizing hot topics in the cinema industry of today, seasoned industry experts and accomplished movie theater managers from both China and overseas will be invited, and they will delve into relevant cinema industries such as movie theater chains, film companies, the media, content service provider and online video platform through formats like keynote address, dialogue, discussion, film recommendation and theater equipment showcase. The Forum aims to provide an internationalized marketplace and exchange platform for movie theater chains and movie theater managers, where they may jointly discuss how to strengthen theater operation and management, promote quality improvement and upgrade in theaters, and further drive the development and betterment of the Chinese film industry.