On August 17, 2022, the Award Reception for Project Pitches of Beijing Film Market—Night of Martell at the 12th Beijing International Film Festival (BJIFF) was successfully held after the first-round selection, second-round selection and project training in eight months, as well as the intensive preparations for the final-round project pitching. Derek Yee, Jury President of Project Pitches, along with jury members Liang Lin, Zhang Yuqi, Ya Ning and Zhu Weijie decided on the list of winners after a closed-door meeting, which are hereby announced as follows. 

　　

　　Group photo

At the opening, Derek Yee, Jury President of Project Pitches, famous screenwriter, director and executive producer, expressed his ardent expectations to all project owners on the stage: "Do ‘challenge and surpass yourself'. Find a way to film every good story. As long as you make a good film, good things will happen." 

Liang Lin, jury member of Project Pitches, executive producer, producer, and General Manager of Film Production and Project Development at Emperor Motion Pictures, said: "I hope that this is just a beginning. Besides us, there are many producers and presenters here. I wish everyone would continue to explore and communicate, and seek proper partners who are willing to share goals with you and guide you."

Ya Ning, jury member of Project Pitches, Senior Vice President of iQIYI and President of iQIYI Motion Pictures, expressed his own idea: "I find that the cost of arthouse films is getting lower, which is good, and the platform owners or commercial film producer will be more interested in literary films. Yesterday, Director Derek Yee introduced several ways to turn films into profits. Wish you all a better and promising future in pursuit of your dream of art." 

Zhu Weijie, jury member of Project Pitches, film market expert of Chinese films and famous producer and presenter, and Chairman at Wishart Culture Media, said that a lot of projects on the stage the day before were highly potential in profit realization. He was willing to help all project owners wholeheartedly in film creation and production.

　　

　　On site

It's Going to Snow at Night was the biggest winner at this year’s Project Pitches with the awards "Special Honor" and "Best Original Script Award" as well as a total of 100,000 yuan in cash sponsored by Beijing International Film Festival Co., Ltd. and Bravo Stars with 50,000 yuan each.

　　

　　Derek Yee, Jury President of Project Pitches, famous screenwriter, director and executive producer, awarding the “Special Honor” certificate to It's Going to Snow at Night

　　

　　Ya Ning, jury member of Project Pitches, Senior Vice President of iQIYI and President of iQIYI Motion Pictures, awarding the “Best Original Script Award” certificate to It's Going to Snow at Night

　　

　　Cui Yan, Director of the BJIFF Operations Center of Beijing Radio & Television Station and Executive Deputy Director of the BJIFF Organizing Committee Office, awarding 50,000 yuan in cash to It's Going to Snow at Night

　　

　　Leng Yi, Production Director of Bravo Stars, awarding 50,000 yuan in cash to It's Going to Snow at Night

　　The Wall was awarded the “Projects with Greatest Commercial Potential” and 50,000 yuan in cash sponsored by Emperor Motion Pictures.

　　

　　Liang Lin, jury member of Project Pitches, executive producer, producer, and General Manager of Film Production and Project Development at Emperor Motion Pictures, awarding the “Projects with Greatest Commercial Potential” certificate and 50,000 yuan in cash to The Wall

　　

　　Zhu Weijie, jury member of Project Pitches, film market expert of Chinese films and famous producer and presenter, and Chairman at Wishart Culture Media, presenting the “Best Creativity Award” certificate to Sick Child

　　

　　Pan Xiao, Deputy General Manager of Xiao Xiang Pictures, awarding 50,000 yuan in cash to Sick Child

WIP project Still & Life was granted the “Most Investment Value Project Award” and given 300,000 yuan-worth promotion service sponsored by Wefun Flower Entertainment and 150,000-yuan technical service sponsored by Mediatrack.

　　

　　Huang Bin, founder of Wefun Flower Entertainment and young director, presenting the “Most Investment Value Project Award” certificate and 300,000 yuan-worth promotion service to Still & Life

　　

　　Pei Dongfeng, Business Partner to Mediatrack, presenting 150,000 yuan-worth technical service to Still & Life

WIP project The Absent was granted “Team with Greatest Potential Award” and 300,000 yuan-worth editing services for two trailers sponsored by Battle Star. 

　　

　　You Jia, Project Director of Battle Star, presenting the “Team with Greatest Potential Award” certificate and 300,000 yuan-worth editing services for two trailers to The Absent

　　

　　Pei Dongfeng, Business Partner to Mediatrack, presenting 150,000 yuan-worth technical service to The Absent

Moon Field from the 18th Beijing International Sports Film Week was awarded the “Beijing International Sports Film Week · Sports Film Project Support Fund” and “Most Market Focus Award” selected by the Buyers’ Decision Team.

　　

　　Wang Shuxian, President of the Beijing Olympic City Development Foundation, presenting “Beijing International Sports Film Week · Sports Film Project Support Fund” certificate to Moon Field”

　　

　　Cai Min, Executive Deputy General Manager of Beijing Cultural Investment Holdings Co., Ltd. and Chairman and General Manager of Sparkle Roll Media, presenting the “Most Market Focus Award” certificate to Moon Field

Motion Picture Association of America granted “MPA Award” to The Absent, and “MPA APSA Award” to Fantastic Lilliput. The two laureates and excellent participants of the "MPA Workshop" held at major film festivals in Asia Pacific will be awarded with a field trip to Hollywood, the screening event held in Los Angeles, and opportunities to pitch its project to international production companies. 

　　

　　William Feng, Head of Greater China & Vice President of Asia Pacific, Motion Picture Association, presenting “MPA Award” to The Absent and “MPA APSA Award” to Fantastic Lilliput

The Glass Menagerie, Talisman Box, Illustrations of Ocean Creatures, Nasi, All In, The Man with the Candle, and Wen’s Noodle Shop were awarded the “Outstanding Pitching Projects”. 

　　

　　Group photo of the “Outstanding Pitching Projects”

The Old Calendar, Fantastic Lilliput, Night Falls, and In the Shadow of Young Girls in Flower were granted the “Outstanding WIP Project Award”.

　　

　　Group of “Outstanding WIP Project Award”

In addition, Tencent Music Entertainment Group has reached a deep strategic cooperation with the Organizing Committee of Beijing International Film Festival to jointly establish the first " Film Music Support Program", which will provide the awarded outstanding pitching projects with industry-leading theme song creation and promotion services in a total value of 3 million yuan. 

　　

　　Cui Yan, Director of the BJIFF Operations Center of Beijing Radio & Television Station and Executive Deputy Director of the BJIFF Organizing Committee Office, presenting the award of theme song creation and promotion services sponsored by Tencent Music Entertainment Group

Martell, the only designated foreign wine brand at the 12th BJIFF, provided the exclusive dinner wine-Martell Cordon Bleu for the reception as its first cooperation with the BJIFF, celebrating the achievements and amazing film-watching experience made by these outstanding filmmakers. Just like his brand motto, "Soar Beyond the Expected", it never stops in spreading its spirit and strength as a driving force for the young filmmaker in pursuit of their dreams. 

　　

　　

BJIFF Project Pitches has always been committed to narrowing the distance between the project owners and suppliers on the market with constant support to outstanding filmmakers and keep fresh the film industry of China for further promoting industrial development and market prosperity. In the past 11 sessions, the Project Pitches never stops its optimization and has incubated a number of outstanding young film projects and filmmakers, such as Dwelling in the Fuchun Mountains, One and Four, Summer Blur, Summer Detective, Wisdom Tooth and Suburban Birds. An increasing number of young filmmakers and outstanding projects started their glorious future from here. After the awarding ceremony, the industry guests at the reception had warm and sincere exchanges with project owners. We are expecting to see the birth of more brilliant films!