A New Sail to Start! Project Pitches Concluded!
On August 16, 2022, the Final-round Project Pitching of Beijing Film Market at the 12th Beijing International Film Festival (BJIFF) was successfully held. After first-round selection, second-round selection and project training, 19 projects were finally released on the stage of project pitching.
Kong Jianhua, member of the Party Leadership Group and Deputy Director of Beijing Municipal Radio and Television Bureau and Deputy Secretary General of the Organizing Committee of the 12th BJIFF, said in his speech that the project pitching symbolizes the charm and vitality of BJIFF, and its results to a great extent reflect the brand influence and investors’ confidence, the popularity of filmmakers and the prosperity of the literary circles. "Beijing is a place of investment and a place of film production, which embodies the great cultural charm of Beijing, the capital of China."
Derek Yee, the famous screenwriter, director and producer, the president of the jury of Project Pitches, and another four jury members, namely Liang Lin, executive producer and producer, General Manager of Film Production and Project Development at Emperor Motion Pictures, Zhang Yuqi, famous actress, Ya Ning, Senior Vice President of iQIYI and President of iQIYI Motion Pictures, and Zhu Weijie, film market expert of Chinese films and famous producer and presenter, Chairman at Wishart Culture Media, gave valuable sharp and sincere comments and professional and practical suggestions to the project owners for the whole process from creation, production to distribution.
"I think you would finally learn something after encountering some obstacles. When you ask someone about the experience, if three of them say that you cannot make it, you will learn from it. I want you to try and do not be afraid of any difficulties." Director Derek Yee encouraged the young filmmakers to try and do boldly. "When entering the commercial market, just pluck up and go ahead."
Meanwhile, Derek Yee also pointed out that both creation and production should be something that deserves attention for the project owners, "How to design the structure? Is shooting possible? Do you have any investor? I use my left brain. But when you write down some words, you have to use your right brain and move yourself."
Liang Lin, Ya Ning and Zhu Weijie encouraged the project owners to directly face the industry and the audience, and gave useful advises for them to find a suitable path based on the specific conditions of each project.
Zhang Yuqi gave vivid evaluation and promotion suggestions for the project from the perspective of a professional actress and a female.
Some project owners said, "The biggest difficulty facing the new directors is not being looked down upon, but being neglected. We do not want to miss any opportunity."
On this stage, the project owners are visible and reachable. In addition to valuable suggestions, the jury also considered to leverage their own resources to help the owners make progress. The industry guests who listened attentively to the presentation also had kind and warm communication with project owners during the event.
Turn stories into films! All the projects in the Final-Round Project Pitching at the 12th BJIFF Beijing Film Market will enter the online project negotiation together with other projects shortlisted for negotiation on August 17-19 on BJIFF “Online Beijing Film Market”.
