A Chinese ancient poem describes the Spring as follows, "The grass warbler flies in February and the willows seem to be drunk in spring mist." The official poster of this year's BJIFF captures the essence of this poetic vision of spring in the capital city -- hazy and enchanting in the misty rain. Since spring is a polychrome season, the poster series are featured with three colors the most familiar and intoxicating in Beijing: “light green”, symbolizing the green willow and grasses; “sky blue”, symbolizing the clear sky after the rain; and “light pink”, symbolizing blooming peach blossoms. The serial poster is like a painting of spring and a long poem in honor of spring, full of unique imageries of Chinese culture. 

In the posters, the film-willow branches hang at ease above the water, and the intertwining branches seem like a set of optical lenses. As the spring breeze blows and swallows return home, the willow branches gently sway and set off ripples across the water, forming the official logo of the BJIFF—windmill. In the upper part of the poster, the light contour of the Hall of Prayer for Good Harvests (or Qiniandian), Temple of Heaven, looms above the distant skyline, quietly watching over the past and present of the capital with thousands of years of history. The symbol of the BJIFF Tiantan Award—Temple of Heaven carries the values of “Beauty in Variety, Harmony in Diversity”, and has always been and will be there for the BJIFF, guiding and safeguarding the original aspiration of generations of filmmakers. 

This year’s poster series integrate the films with the spring swallows and willows, symbolizing that our films are always full of vitality and hope. Standing at the starting point of a new era and a new journey, all the filmmakers are joining hands together to create a new spring full of prosperity and diversity. We will share the blueprint of endeavor, and learn from each other’s flourishing culture. The 13th BJIFF extends invitation to all the friends loving films in the world to watch the best films in Beijing this spring. Let’s get together and never miss the invitation from spring.