Nicefilm takes film and online drama as its main business track. It owns the quality label Nefly Film, which focuses on high-quality dramas, and the rabbit hole culture of the youth label, which focuses on online cinema. At the same time, it extends multiple content forms such as animation, cartoon, short drama and short video, and conducts professional management from multiple links such as IP/ original incubation, development and project establishment, production management, marketing and distribution, and commercial value-added, so as to continuously output high-quality film and television works for the content market.