From August 7 to 10, 2026, the 38th Hundred Flowers Awards series activities will be held in Beijing as scheduled, with a feast of light and shadow unfolding across the city.

Beijing has become the only city in China to host two major film festivals in the same year: in spring, the Beijing International Film Festival (BJIFF) sows the seeds of light and shadow; in autumn, the Hundred Flowers Awards will reap the harvest of glory. The two grand film events complement and enhance each other, collectively igniting the cinematic soul of the city, and writing a splendid chapter belonging to the capital in China's journey toward becoming a global filmmaking powerhouse.

This year's Hundred Flowers Awards is co-hosted by the China Federation of Literary and Art Circles, the People's Government of Beijing Municipality, and the China Film Association. In 1962, the first Hundred Flowers Awards presentation ceremony was held in Beijing, marking the birth of the only film award in China decided by audience voting. For over six decades, the Hundred Flowers Awards has consistently upheld the "Double Hundred" policy (letting a hundred flowers bloom and a hundred schools of thought contend) and the "Two For" direction (for the people and for socialism), stayed true to a people-centered stance, honored a vast array of beloved films such as The Red Detachment of Women, Jiao Yulu, The Road Home, The Founding of a Republic, American Dreams in China, My People, My Country and The Volunteers: To the War, and nurtured generation after generation of outstanding film professionals. Since the 18th National Congress of the Communist Party, the Hundred Flowers Awards have implemented Xi Jinping's cultural thought and practiced a people-centered approach to creative work, playing a positive role in promoting the prosperity of film creation, supporting the market-oriented reform of the film industry, and enriching the cultural and spiritual life of the people, thereby effectively advancing the high-quality development of Chinese cinema in the new era. The popular literary and artistic character upheld by the Hundred Flowers Awards, along with the cultural function it carries through film, has become an important component of national cultural construction and the building of a strong cultural nation.

This year, the 38th Hundred Flowers Awards series activities are themed "Hundred Flowers Returning to Yanjing, A Majestic Capital of Myriad Scenes," aiming to forge the stellar quality of the Hundred Flowers Awards with an unwavering devotion to literature and art, and to mirror the majestic aura of the capital through a profound sense of cultural confidence. After a 64-year hiatus, the Hundred Flowers Awards return to Beijing - Beijing has chosen the Hundred Flowers, and the Hundred Flowers bloom for the people. This year's Hundred Flowers Awards will uphold the affinity to the people, contemporary relevance, and openness of this flagship cinematic cultural practice, revolving around the core theme of "Cinematic Cultural Construction in the New Era" and leveraging Beijing's profound and rich cultural endowment. Through a series of events such as "Imaging Beijing," the festival will look back at the cinematic lineage from "Letting a Hundred Flowers Bloom" to "New Mass Literature and Art," while addressing the restructuring and refinement of current creative and production mechanisms, thereby leveraging the Hundred Flowers Awards to empower the capital's cultural prosperity and film economy.

The "Hundred Flowers Film Screenings" will be held across the city, featuring indoor and open-air screenings at numerous cinemas and commercial districts. Image Memory Space exhibitions will be set up along the Liangma River and other locations, and a series of activities will take place, including the Chinese Youth Film Week, the AIGC Excellence Selection Section, the Short Drama Honor Section, and the Douyin Future Directors Support Program. Beijing will also roll out a series of integrated supporting activities combining culture, commerce, tourism, sports, and exhibitions, crafting a citywide immersive cultural experience. These events will reawaken Beijing's collective memory of the Hundred Flowers Awards' iconic "all-public participation." By extending the Hundred Flowers Awards series activities into a summer-long "Light and Shadow Carnival," the city extends a romantic invitation to moviegoers nationwide to "journey to a city for a cinematic crown."

As a partner of the 38th Hundred Flowers Awards series activities, Beijing ByteDance will participate extensively with its various businesses and products. Doubao will serve as the "AI Productivity Partner of the 38th Hundred Flowers Awards Series Activities," helping this year's Hundred Flowers Awards better address professional issues in complex work scenarios such as behind-the-scenes preparations and content production.

■ A Spectacular Lineup of Major Events: Illuminating the City Through the Lens of Cinema

First, we focus on building Beijing into the national cultural center, showcasing the capital's grandeur in the new era. The return of the Hundred Flowers Awards to its birthplace is not only a deep reflection on its original aspiration, but also a vivid initiative to unlock Beijing's cultural DNA and display its open, inclusive character. The Opening Ceremony will be held at the Shell Theater, leveraging an open-air format to craft a vibrant, immersive cinematic atmosphere. Collaborating with the 798 Art Zone, the Hundred Flowers Awards Nominees Recognition Ceremony will find its unique stage, while the grand Awards Ceremony will take place at the National Speed Skating Oval. This solemn yet exhilarating celebration promises to be a revitalizing grand carnival of light and shadow embraced by the whole public. Centering on the core theme of "Cinematic Cultural Construction," the Beijing Film Forum will convene during the event, propelling the city forward as a premier hub for film culture. Furthermore, we will debut a special themed book on Hundred Flowers Awards, Beijing and Chinese Cinema, meticulously charting the city's cinematic landscape to inherit and script the contemporary glory of film culture.

Second, we focus on the solid foundation of the film industry, unlocking the vitality of innovation and creativity. Beijing has long led the nation in cinematic productivity, technological innovation, and cultural reach. Its comprehensive industrial ecosystem spans creation, technology, distribution, and culture-tourism integration, providing a rock-solid foundation for hosting the Hundred Flowers Awards. We have curated the "Hundred Flowers Film Screenings: Imaging Beijing" screening series. Over 70 outstanding titles will be showcased across 13 cinemas, 10 open-air venues, and multiple public cultural spaces citywide. This initiative will offer a comprehensive showcase of Chinese cinema's rich achievements while diversifying summer cultural consumption. Concurrently, events such as the Chinese Youth Film Week's Annual New Talent Showcase, the Future Directors Program, and AI Film and Television Creation Exchange will be held. These platforms will actively encourage young creators in their artistic explorations, accumulating a powerful innovative momentum for the industry's iterative upgrading.

Third, we focus on the prosperity of the new mass literature and art, fulfilling the original mission of serving the people through culture. Beijing has long been deeply cultivating cultural development, regularly organizing public cultural activities such as public benefit film screenings, art performances, and cultural markets. This sustained effort has fostered a vibrant citywide ethos that genuinely cherishes and celebrates arts and culture. Leveraging Beijing's strengths in film culture, this year's Hundred Flowers Awards will explore and enrich the practical forms of new mass literature and art. The Hundred Flowers Film Forum will introduce a special "Audience Open Mic" segment, inviting everyday moviegoers onto the stage to share their passion for cinema alongside top industry experts. A new film evaluation system will also be unveiled to create a seamless synergy between cinematic creation, professional critiques, and public feedback. This initiative aims to foster a healthy, vibrant film ecosystem while actively guiding public aesthetics. By hosting events like the Film Symphony Concert, the Popular Movies Visual Culture Exhibition, and a variety of initiatives that blend culture, commerce, tourism, sports, and exhibitions, we will bring premium cultural resources directly to local communities. Our goal is to cultivate a buzzing atmosphere of universal participation and shared enjoyment, creating a brand-new scene for new mass literature and art.

■ Culture, Commerce, Tourism, Sports and Exhibition Fusion Inspires Passionate Journeys: Starlight and Street-Level Vibrancy Drive Universal Participation

Leveraging the deep-rooted public support and brand influence of the Hundred Flowers Awards, Beijing will launch a series of supporting activities that blend culture, commerce, tourism, sports, and exhibitions. Centered around the theme " Splendid Hundred Flowers, Blooming Citywide," these initiatives will elevate signature brand experiences such as "Follow the Film to Travel," "Follow the Film to Savor Cuisine," and "Follow the Film to the Market." By interconnecting film culture with the daily consumption scenes of citizens, the city will craft an immersive lifestyle hub of light and shadow spanning every corner of the capital. The deep integration of culture, commerce, tourism, sports, and exhibitions will be advanced, using this popular film gala to support the cultural development and high-quality economic growth of the capital.

Meanwhile, a "Hundred Flowers Public Benefit Screening Week" will be set up during the Hundred Flowers Awards period. To implement the strategic deployment of the China Film Administration's "2026 Film Economy Promotion Year," further stimulate Beijing's film consumption market, and expand the coverage of cultural benefits for the public, Beijing will hold a summer public benefit screening event in conjunction with nearly 80 new films released during this summer season, launching a "Hundred Flowers Double Benefits Week" with total subsidies reaching 20 million yuan. This will cover both the Hundred Flowers Film Screenings and daily commercial cinema screenings; leverage platform initiatives; coordinate with the summer tourism and performance market, the "Great Plays in Beijing" 2026 International Theatre Season, and other activities; deepen the "ticket stub economy"; build a "Film Plus" consumption ecosystem; and achieve a multiplier effect in cultural consumption.

Douyin Life Services will deeply participate in the related events as a "Partner of the 38th Hundred Flowers Awards Series Activities," launching the distinctive IP project "Stroll and Snack in Beijing" and creating a series of consumption-promoting activities themed "Follow the Hundred Flowers Awards to Stroll and Snack in Beijing," covering multiple business districts and over a thousand themed check-in stores across the city. The Douyin app will simultaneously launch the Hundred Flowers consumption promotion main venue, bringing together sections such as movie-watching surprises, moviegoer benefits, IP merchandise lucky draws, and celebrity recommendations; aggregating group-buying deals from over ten thousand merchants; and driving the deep integration of the film gala with urban consumption and public life.

The Industrial and Commercial Bank of China (ICBC) Beijing Branch leverages its financial empowerment to propel the integrated growth of Beijing's culture, commerce, tourism, sports, and exhibitions, fueling the upgrading of urban consumption. As an Honorary Partner of the 38th Hundred Flowers Awards Series Activities, the branch has rolled out a "Movie Scratch-and-Win" campaign on its "ICBC e-Life" app, offering customers the chance to win movie-vouching credit rewards worth 5 RMB or 18 RMB. Moving forward, ICBC Beijing Branch will sustain its patronage with a succession of public benefit cultural incentives, injecting long-term vitality into the capital's cultural consumption market.

Citywide open-air screening activities will be held to enrich the summer night cultural life of citizens. The open-air screenings of this year's Hundred Flowers Film Screenings will cover 13 commercial cinemas and 10 commercial-district locations across the city, where classic films from previous Hundred Flowers Awards will be screened every night at venues including Longfu Temple, Solana, Galleria Shopping Center, Locomotive Square in the 798 Art District, Shougang Park Hall 12, Tongzhou MixC One, WellTown, and the West Bank of the Grand Canal, leading citizens to revisit the development of popular cinema and awakening a shared national memory of light and shadow. Building on this, the three major commercial zones of Solana, Longfu Temple, and the 798 Art District will add late-night extended screening sessions, inviting core creators as "Hundred Flowers Summer Night Cinema Ambassadors" to attend and hold offline sharing sessions, creating a platform for face-to-face interaction between filmmakers and moviegoers. Over 3,000 public benefit film screening sites across the city will present screenings of award-winning films from the Hundred Flowers Awards.

Deepen the "Film Plus" integration model to enrich and diversify citywide consumption patterns. Follow the film to travel, pioneering new experiential scenes that seamlessly blend the silver screen with tourism. Uniting through the lens of film and welcoming guests via this grand festival, Beijing is drawing a global audience from home and abroad, inviting them to immerse themselves in this cinematic celebration and explore the timeless charm of the capital. Renowned filmmakers will be invited as "Hundred Flowers City Tour Ambassadors." Through their unique creative perspectives, they will offer deep interpretations of the historical epics showcased in the grand American cultural relic exhibitions, guiding moviegoers into an immersive journey through a culture where antiquity meets modernity and East embraces West. Fans can also explore the captivating Popular Movies Photo Exhibition along the Liangma River Light and Shadow Route, where filmmakers will share exclusive, behind-the-scenes stories from their movie sets. Furthermore, guests can step aboard the Hundred Flowers cruise ship, where filmmakers will present moviegoers on-site with handcrafted floral bouquets as tokens of appreciation.

Follow the film to savor cuisine, igniting the city's vibrant night-time and street-level economy. Citywide initiatives will sync key commercial streets, signature business districts, and time-honored heritage restaurant brands to roll out cinema-themed culinary consumer campaigns. In Dongcheng District, the Longfu Temple area will elevate its signature movie-themed night market, gathering authentic flavors from Beijing's time-honored brands alongside a rich curation of delicacies from across northern and southern China. This allows citizens to immerse themselves in the profound charm of Beijing culture while savoring bustling street food. Concurrently, the high-octane "Gui Jie Sleepless Festival" will swing into full gear. As these two buzzing food districts are geographically close and seamlessly interconnected, residents can easily explore and enjoy both in a single, one-stop itinerary. Meanwhile, Xicheng District will synergize time-honored brands and specialty dining across Dashilar, Niu Jie, Beijing Fun, and Dajixiang, where moviegoers can unlock exclusive dining discounts simply by presenting their film ticket stubs.

Follow the film to the market, shaping vibrant, youthful, and trendy consumer experiences. Signature themed markets will debut across Solana, the 798 Art District, the Olympic Central Area, and Longfu Temple. Blending diverse elements such as brand pop-ups, playful interactions, and trendy cultural and creative products, these markets will offer moviegoers a seamless, all-in-one immersive cinema culture experience encompassing viewing, browsing, and socializing. Solana will partner with Douyin Life Service to launch the "Heartbeat SOLANA" themed campaign. This collaboration will feature a light-and-shadow themed market, a film-themed concert, and a family sports carnival for moviegoers. Leveraging the "88 Members' Festival," the shopping hub will also introduce promotional rebates like "100 RMB off every 1,000 RMB spent" to further drive sales conversion. Centering on time-honored delicacies, inheritors of intangible cultural heritage, and Beijing-style creative designs, the "Longfu Trendy Market" is set to craft a summer bazaar that harmonizes traditional blessings with modern street trends. While celebrating Beijing's heritage of inviting auspicious blessings, the market beautifully echoes the floral imagery of the Hundred Flowers Awards. Visitors and moviegoers exploring the stalls will have the chance to receive exclusive plush flowers through playful interactions - symbolically taking the "Hundred Flowers" home and transforming onscreen cinematic icons into a tangible, soft, and cherished memory.

During the event, many popular actors will visit the market in person, setting up "One-Day Guest Vendors" stall spots, interacting closely with moviegoers, and gathering together, all heading to this grand cinematic celebration. At the same time, special experience projects targeting young groups will be launched. Self-service check-in devices featuring the covers of Popular Movies magazine will be set up in the 798 Art District and Solana, where citizens and tourists can create their own Popular Movies-style cover postcards on-site, capturing exclusive Hundred Flowers Awards cinematic moments, and immersing themselves in the ritual of "becoming the cover star."

Deepen the ticket stub economy model to drive linked consumption across commercial districts. By linking commercial resources across Dongcheng, Xicheng, Chaoyang, Haidian, Tongzhou and other districts, exclusive Hundred Flowers Awards consumption perks will be launched, where citizens and moviegoers can present their Hundred Flowers Film Screenings ticket stubs or event voting screenshots to enjoy special offers at commercial districts across the city. On this basis, the reach of the ticket stub economy will be further extended. To date, this event has already engaged over 40 commercial districts and more than 1,100 businesses citywide, leveraging the audience traffic from the film screenings to drive footfall to commercial areas and continuously energize urban consumption.

At the same time, the series of activities will invite filmmakers to engage in interactions, linking and amplifying the diverse experiential features of each section. These include "Hundred Flowers Cinematic Culinary Ambassadors," "Hundred Flowers City Tour Ambassadors," "Hundred Flowers Cinematic Market Ambassadors," and "Hundred Flowers Summer Night Cinema Ambassadors." Leveraging celebrity influence, these initiatives will further deepen the interaction between filmmakers and moviegoers, empowering the overall integrated culture, commerce, tourism, sports, and exhibition activities to enhance quality and generate greater buzz.

In Beijing's Chaoyang District, the organizers have partnered with key commercial district merchants to roll out multiple benefits such as ticket reductions, spending discounts, and special offers, turning the buzz of the Hundred Flowers Awards into a tangible sense of gain for citizens and visitors. Five exclusive Hundred Flowers-themed curated travel routes will be designed, deeply integrating film scenes with Chaoyang landmarks - by day, checking in at trendy spots, visiting exhibitions, and shopping; by night, experiencing the allure of "Night Beijing" and immersing in the fashionable, vibrant, and open "Trendy Chaoyang." Three signature markets will be set up at Sun Park, the 798 Art District, and the Olympic Central Area, bringing the grand event out of the venues and into urban public spaces, making it accessible and experiential for all. On the afternoons of August 8 and 9, the China National Symphony Orchestra, the China National Opera & Dance Drama Theater, and other art troupes will be invited to perform classic film scores and ballroom dance at the North Lake Lawn of Sun Park. From August 7 to August 9, Sun Park will also feature the image memory space, a film culture themed exhibition titled "Hundred Flowers Returning to Yanjing, A Majestic Capital of Myriad Scenes," showcasing a hundred classic film stills and posters.

■ Supporting Activities Highlight Foresight and Professionalism, with Multi-Party Participation to Build a Platform for Development

To keep pace with the trends of the era and meet the display needs of creators from various fields, this year's Hundred Flowers Awards has specially added a variety of highly forward-looking and professional recommendation tracks, including:

The "38th Hundred Flowers Awards Supporting Activity · Douyin Future Directors Support Program," with "New Forces in Youth Filmmaking" as its core concept, upholds the value orientation of popularity, openness, and contemporaneity. Leveraging the platform of the Hundred Flowers Awards series activities, it calls for short film submissions from across the Internet, conducting a comprehensive evaluation based on audience popularity and an expert jury. It opens up a closed-loop pathway for young creators from "honor evaluation" to "offline screening" and then to "filmmaker exchange," effectively supporting content production by young filmmakers. It explores a growth channel from short film creation to industry integration, fostering new mass literature and art, and building a ladder of growth for young filmmakers - from being "seen" to being "achieved."

For the first time, the 38th Hundred Flowers Awards has introduced an AIGC Excellence Selection Section in its supporting activities, with Jimeng AI serving as the AIGC technology partner for the Hundred Flowers Awards Series Activities to jointly build this track and explore new paths for visual expression. Guided by the core concept of "A New Era of Hundred Flowers, AI Co-creating New Images," it adopts a professional judging format, opens participation to online creators, encourages free creation using a wide range of AIGC tools, further broadens the channels of cinematic expression for public participation, and brings together AI technology experts, emerging short film creators, and film industry veterans to explore how AI technology is revolutionizing and advancing the entire film creation process.

The 38th Hundred Flowers Awards Supporting Activity · Short Drama Honor Section will hold an Awards Ceremony, with "premium quality, professionalism, and positive orientation" as its core, conducting a comprehensive review and tribute to the annual achievements of the short drama industry, further standardizing creative benchmarks for the sector, elevating content quality, building an efficient platform for industry exchange and cooperation, conveying positive values, and telling China's stories well. Outstanding short dramas will be selected from excellent projects, and the accompanying offline activities will feature multiple segments such as work recommendations, new drama promotions and on-site screenings, and discussions and interactions with core creator guests, presenting a multidimensional view of the creative landscape of the short drama industry. Hongguo Short Drama will serve as the "Short Drama Cooperation Platform," jointly showcasing the phased achievements of the premium and positive development of new audiovisual products.

■ Main Visual Poster: Fluid Light and Shadow Silhouette the Blooming Flowers; Closing Ceremony: Striking a Deep Emotional Chord

The press conference also unveiled the official main visual poster for the 38th Hundred Flowers Awards Series Activities, themed "The Chinese Rose in Bloom." The piece was co-created by the design teams from Xiamen Film Festival Co., Ltd. and the Popular Movies Magazine House.

The Chinese rose is the official city flower of Beijing. Sweeping with fluid golden light and shadow, the poster contours the grand posture of the Chinese rose in full bloom, from which the translucent and crystal-clear "Hundred Flowers Goddess" trophy emerges, beautifully blossoming within the radiance. This golden radiance represents the very first beam of light at the dawn of cinema, the beacon of idealism in the hearts of filmmakers, and above all, the spark of passion in the eyes of millions of moviegoers. Light not only breathes life into the moving image but also nurtures the core energy that drives the "Hundred Flowers" to flourish. Positioned in the upper left is the official logo of the Hundred Flowers Awards, masterfully stylized in the silhouette of the iconic trophy. In the upper right, the familiar "Worker, Peasant, and Soldier" graphic stands as China's iconic cinematic emblem. It encapsulates the people-oriented foundation of Chinese cinema while illuminating the historical lineage and spiritual identity of the Hundred Flowers Awards as a true "people's choice award." The unfolding layers of petals crystallize the passion, perseverance, and creativity of generations of filmmakers, collectively hoisting a magnificent vision of a thriving and diverse landscape for Chinese cinema.

In addition, the main visual poster series features three distinct stylistic and color variations. On the summer streets of Beijing, multi-colored Chinese roses vie for splendor in full bloom. The cascading layers of blossoms perfectly mirror the magnificent kaleidoscope of a city imbued with a unique grandeur. The main visual poster employs three rich color schemes to encapsulate the harmonious aura where the "Hundred Flowers" intertwine with the spirit of Beijing: the resplendent Golden Edition interprets the regal solemnity and dignified contemporary prestige of Beijing as an ancient capital; The soft and graceful Blue-Purple Edition tells a poetic story of a culturally profound Beijing, celebrating its vast, inclusive heart that embraces all cultures like the sea;

Main Visual Poster for the 38th Hundred Flowers Awards Series Activities (Pink Edition)

A single sheet encapsulates the return of a hundred flowers to Yanjing; a single canvas unfolds the grand majesty of a myriad-scened Beijing. During the event, the main visual poster alongside a series of upcoming visual motifs will serve as cinematic guides for the Hundred Flowers Awards. Adorning the primary venues, cinemas, commercial districts, urban streets, and various public spaces, they will accompany millions of moviegoers on their silver-screen journey and witness the beautiful rendezvous between passionate film lovers and the Goddess of the Hundred Flowers.

The grand crescendo of this year's Hundred Flowers Awards will be the Awards Ceremony & Closing Ceremony, set to take place on August 10 at the National Speed Skating Oval - the iconic "Ice Ribbon." On that evening, an audience of over 10,000, along with film delegates, will gather under one roof to collectively witness the glory moments of the Hundred Flowers Awards. The Closing Ceremony will present the audience with a cinematic narrative titled The Hundred Flowers - a monumental "feature film" that encapsulates the yesterday, today, and tomorrow of Chinese cinema:

It features a highly anticipated star-studded lineup, inviting award-winning representatives from the past 37 editions of Hundred Flowers Awards to walk the "Path of Hundred Flowers" together, creating an unprecedented "family portrait" that encapsulates the classic memories of popular cinema. It offers a captivating narrative that mirrors the thrilling suspense of a mystery film, as the final winners of all awards will be unveiled live on stage, seamlessly blended with the lighthearted humor of a comedy. It incorporates the moving melodies of a musical film, adopting a theatrical musical format to guide the audience through a nostalgic journey of classic scores and iconic lines from the history of Chinese cinema. It also embraces the gripping ups and downs of a feature film; through stage performances, short documentaries, and personal stories shared by filmmakers, the Closing Ceremony will recount the legendary, lesser-known tales that beautifully illuminate the enduring spirit of Chinese cinema workers.

■ Dual Ambassadors for Promotion and Culture Send Wishes with the "Hundred Flowers"

The press conference also unveiled special well-wishes from the two newly appointed "Baihua Beijing Ambassadors."

Baihua Beijing Promotional Ambassador: Yang Zi

Actress Liu Haocun, the Baihua Beijing Cultural Ambassador, stated, "As part of the new generation of actors, we are standing on the shoulders of giants, looking toward the horizon. We must shoulder this profound expectation to drive the future of cinema. We hold an even more passionate desire to reciprocate every gaze from the audience with our most authentic performances. Every character we portray on the silver screen will be the ultimate testament we present to our viewers."

In 2026, Beijing will transform into a city where the film festival never sets. It invites everyone to continuously feel the charm of cinema within this vibrant metropolis, while discovering more of the city's spectacular landscapes, grand spirit, and enduring elegance through the silver screen.

Currently, the summer movie season has officially kicked off, bringing together the year's largest and most diverse lineup of films. Serving as a direct reflection of creative standards and industrial resilience, this season stands as a vital window into the evolving landscape of modern cinema. This year's Hundred Flowers Awards is set to ignite a nationwide moviegoing boom, fueling the prosperity of the film market and amplifying the cultural reach of cinema. It aims to welcome passionate film lovers back to the theaters, allowing more Chinese stories that echo the pulse of our times to resonate deeply with people's hearts. The unveiling of the new winners of the Hundred Flowers Awards represents a proud declaration from Chinese filmmakers: remaining true to their original artistic callings and standing firm in cultural confidence. By driving innovation rooted in solid traditions, enriching the cinematic canvas with masterpiece creations, and ensuring a seamless generational handoff through a rising vanguard of talent, they are collectively striving to forge yet another golden age for Chinese cinema.

This summer, let us gather in Beijing alongside all those who cherish the silver screen, collectively savoring the timeless charm of cinema culture and forging an even brighter future for Chinese cinema.

■ Nomination List for the 38th People's Hundred Flowers Awards