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Multi-Party Collaboration of Finance and Capital to Enable High-Quality Development of Films -- Forum on Investment and Financing Successfully Held
On the morning of April 22, the Forum on Investment and Financing was successfully held with the theme of "Breakthroughs and Navigating Challenges in Film Investment and Financing". The forum examined how the film industry can capitalize on industry upgrades, draw upon international experiences, foster innovative approaches, and surmount the challenges of film financing. 
At the site of the Forum, Yu Dong, Founder and Chairman of Bona Film Group Co., Ltd., said, "We have to put out more strength, dare to focus on production, dare to produce blockbusters, and dare to make films with characteristics." In response to the financing issues, Gillian Zhao, former President of Warner Bros. Discovery in China, argued, "It is possible to shift from investment in a single film with high risk to investment in a director's series of works that spreads out the risk evenly, which is both a kind of guarantee for the safety of the investment and a great support for the director's creation."
Glorious youth with blooming fragrance 
On the morning of April 22, the "Forum on Investment and Financing: Breakthroughs and Navigating Challenges in Film Investment and Financing" of the 14th BJIFF was successfully held. Yu Junsheng, Deputy Director of the Publicity Department of the Beijing Municipal Committee of the Communist Party of China, Secretary of the Party Leadership Group and President of Beijing Radio & Television Station, and Vice Chairman of the Organizing Committee of the BJIFF; Zhang Pimin, Chairman of the China Film Foundation, and Huo Xuewen, Secretary of the Party Committee and Chairman of Bank of Beijing, delivered speeches respectively. Yu Dong, Founder and Chairman of Bona Film Group Co., Ltd., Catherine Ying, Vice President of CMC Inc. and President of CMC Pictures, Wang Yibing, CEO at Dirty Monkeys Studio and Super Lion, Gillian Zhao, former President of Warner Bros. Discovery in China, Zhang Mo, director and screenwriter, and Dai Wei, Vice President of Bank of Beijing, focused on the theme of "Breakthroughs and Navigating Challenges in Film Investment and Financing" and discussed how film and capital can form a multi-party force to promote the high-quality development of film.
 
Site of the Forum on Investment and Financing: Breakthroughs and Navigating Challenges in Film Investment and Financing
Li Weiqiang, Executive Vice President of Poly Culture Group, Chairman of Poly Film Investment Co., Ltd., Huang Qunfei, Vice General Manager of Huaxia Film Distribution Co., Ltd., Yu Deli, Party Secretary and Director of Huairou District Cultural Industry Development Promotion Center, and Party Secretary of Yangsong Town, Zhu Yuqing, Founder of Online Film Market Co., Ltd. and Dai Wei, Vice President of Bank of Beijing, released the Beijing Film Industry Development Investment Fund Plan, and Song Weicai and Zhu Yuqing, Professor in the School of Art and Communication, Beijing Normal University released the China Film Investment and Financing Development Report 2023. Bank of Beijing released a film finance product, "Drama and Film Program". Wang Hongtao, Deputy Director of Beijing Municipal Bureau of Culture and Tourism, Li Tingwei, General Manager of Poly Film Investment Co., Ltd., Chen Yu, famous screenwriter and director, and Qiu Lin, Equity Partner of the Beijing Jotai Law Firm, and other guests along with hundreds of representatives of the film industry, the investment industry, and the media industry in China attended this forum.
▌Finance, capital and the film industry embrace each other with mutual empowerment  
Yu Junsheng pointed out in his speech that "film investment and financing are in the upstream of the film industry chain, and it is the source of water and the key to the development of film projects and market expansion, which determines the efficiency of industrial resource allocation and the level of high-quality development of the industry". The Forum on Investment and Financing of the BJIFF was held in 2019 for the first time. In the past six years, it has continuously tracked the development of the film investment and financing field, and deeply explored the cooperation mode of "film and TV + finance", which "has played a positive role in promoting the communication and practical cooperation between the film industry and the financial and investment fields". 
 
Yu Junsheng, Deputy Director of the Publicity Department of the Beijing Municipal Committee of the Communist Party of China, Secretary of the Party Leadership Group and President of Beijing Radio & Television Station, and Vice Chairman of the Organizing Committee of the BJIFF
"The National Film Work Conference has just ended, and the inspiring speech by Comrade Hu Heping, Deputy Head of the Publicity Department of the CPC Central Committee in charge of routine work, has sounded the rallying call for the construction of a strong film power", Zhang Pimin pointed out in his speech that the construction of a strong film power still needs more efforts in both the legal system and the financial system. "The financial system determines the confidence of investors. How we establish an open, transparent, fair and good cycle of investment and financing system is a new topic to be solved in our new journey".
 
Zhang Pimin, Chairman of the China Film Foundation and former Vice Director of the State Administration of Press, Publication, Radio, Film and Television of the People's Republic of China
Huo Xuewen pointed out in his speech that the cooperation between finance and film must be a strong combination. Bank of Beijing has been associated with film since 2006, and has cumulatively issued 30 billion yuan of loans for more than 1,000 film enterprises, and will continue to promote high-standard, diversified and deep financial innovations in the future to run in both directions, integrate and empower the film industry. "I hope that the Forum on Investment and Financing will develop into a platform for filmmakers, financiers, producers and audiences to get together more closely and I hope that the development of the film industry will become an important source of cultural self-confidence in the hearts of everyone."
 
Huo Xuewen, Secretary of the Party Committee and Chairman of Bank of Beijing
▌Objective Review: A Call to Break Dilemma on Film Investment and Financing 
"Currently, successful films usually have two most important characteristics: either they stand out or they have breakthrough. We have to put out more strength, dare to focus on production, dare to produce blockbusters, and dare to make films with characteristics." Yu Dong was the first to state his position in the roundtable forum He also pointed out that there is the problem of lack of stamina in the whole industry as for the capital chain for film production, "in recent years, what the industry lacks most is the cash flow," he said, "a lot of film and television companies are troubled with cashflow because of the long production cycle.” In this regard, he called on financial institutions to help the film industry recuperate and get through the most important difficulties by lowering interest rates and providing subsidized loans. 
 
Yu Dong, Founder and Chairman of Bona Film Group Co., Ltd.
Wang Yibing, who has been dealing with young filmmakers for a long time, said that the most obvious feeling in the last two years is "lack of money". He believes that the non-standardized and non-quantifiable nature of film products is the reason why many young directors have difficulty in financing. "For investors, it is more based on the perceptual knowledge of the script and the person who seeks funds." He said that it is most important to help young filmmakers gain the trust of investors. Meanwhile, we should also help investors manage the production standards of the project, so that the lack of money will not become the biggest regret of the film creation.
 
Wang Yibing, CEO at Dirty Monkeys Studio and Super Lion
As a director, Zhang Mo put forward that "the demand of film investment and financing is capital, and the pain point is time" from her personal feelings as a creator. In her opinion, although some scripts are flowing in the market, there are only a handful of projects can be produced into films, and because the films with small and medium budgets are unable to get financing. "The immediate problem caused by the fund shortage is the greatly shortened creative cycle, which makes the excellent creation greatly reduced, thus seriously affecting the healthy and virtuous cycle of the film production industry". Meanwhile, she also suggested that new technologies such as AIGC can be actively embraced to minimize costs without compromising on content creation.
 
Zhang Mo, a director and screenwriter
▌Diversified Exploration: New Expansion of Film Investment and Financing 
Catherine Ying brought her valuable international experience. In her opinion, "co-productions have great potential". She mentioned that the traditional co-production is to cooperate with foreign companies to produce English blockbusters with international elements and globalized content, which has more diversified recycling methods, lower risk, higher stability, and certainty. As to how to attract international investment in foreign cooperation, Catherine Ying pointed out that the core concern of Hollywood is: how big is the market? How strong is the cooperation team? How much can the series be developed? Domestic enterprises can focus on and break through on these issues when seeking international cooperation.
 
Catherine Ying, Vice Present of CMC Inc., and President of CMC Pictures and Pearl Studio
Gillian Zhao said that there are two reasons why it is difficult to raise funds: the investors with actual investment have not earned any money, and the investors with funds in pockets do not have confidence. In this regard, on the one hand, we should pay attention to all other channels of income, such as derivatives and theme parks apart from the box office; on the other hand, we should learn to share the risk: "shift from the high risk of investment on a single film to the overall investment on the directors with a series of works., which is not only for the security of the investment, but also a great support for the directors with film creation". In addition, she also suggested creating a guarantee mechanism for film completion with Chinese characteristics, and establishing a third-party private film completion guarantee organization trusted by the government.
 
Gillian Zhao, former President of Warner Bros. Discovery in China
Dai Wei showed the investment willingness of capitals beyond the industry from the perspective of a financial institution. Regarding the delicate relationship and solutions between the film producers and the bank, he said, "the financial support is not based on a single film, but on an enterprise. Directors and producers are always concerned about the box office, while the financial party will favor more reliable institutions and teams, thus avoiding the risk of a single film." He believed that only if the film and finance are guaranteed by more complete industrial chain at the same time, they can better trust each other and go further on the road of development.
 
Dai Wei, Vice President of Bank of Beijing
▌"Beijing Film Industry Development Investment Fund Plan" and "Drama and Film Program" Released to Boost Film Industry Development 
As a highly anticipated highlight of this year's Forum on Investment and Financing, the release of the Beijing Film Industry Development Investment Fund Plan attracted a lot of attention. It is reported that the Fun, under the guidance of the relevant departments of Beijing Municipality based on the platform of BJIFF, will coordinate with the investment and financing section and the project pitches section. It is jointly initiated by Huaxia Film Distribution Co., Ltd., Poly Film Investment Co., Ltd., Huairou District Government and Online Film Market Co. Ltd., Bank of Beijing, and other important financial institutions with the fund under Poly as the administrator. Based on Beijing, it is headquartered in Huairou District to radiate the whole country. Through professional film investment, it aims to boost the high-quality development of Chinese films, help the construction of China film capital and the cultural center of the capital, and make due contribution to the construction of a strong cultural power and film power. 
 
Beijing Film Industry Development Investment Fund Plan Released
Under the joint witness of Yu Junsheng, Zhang Pimin, Huo Xuewen and many other leaders and guests at the forum, Yu Deli, Li Weiqiang, Huang Qunfei, Dai Wei, Zhu Yuqing and other main initiators of the fund and the participants went on the stage to launch the program. Li Weiqiang said, "The establishment of the fund is based on the fact of difficult financing in the film industry, the double guarantee of the investment decision-making committee and the professional committee, and the packaged capital injection of more projects in a longer period of time to realize a greater return while helping the construction of a strong film power and the prosperous development of the film industry"; Huang Qunfei appealed on site, "The release of the program has enhanced the confidence and hope for the filmmakers, although this is only the first step. I hope that more friends in the industry can strongly support and participate in the program for the better future of Chinese film industry"; Yu Deli said that the establishment of the fund in Huairou will empower the construction of China's film capital, "I expect the fund to be established in Huairou to drive the prosperous development of film and television culture, and attract more film and television enterprises and talents for development here"; Dai Wei said that Bank of Beijing will give full play to its experience in cultural finance and fund trusteeship to provide financing support for the fund and help more high-quality films to be filmed and produced; Zhu Yuqing said, "Poly has been deeply engaged in film investment and financing for many years, and has accumulated detailed investment and financing data and rich experience, which will provide guaranteed services for the fund's investment advisor. At the same time, the fund will also cooperate with funds in Sichuan, Chongqing, Zhejiang, Fujian, and other places, to make due contribution to the construction of a strong film power.” Meanwhile, the fund also announced the first batch of films to be invested, The Voyages of Zheng He: The Vast Sea, Exploring the Moon, 731, Break Through, Transfer, Eighty Minutes of Light, and other styles of films are expected to be supported.
 
  China Film Investment and Financing Development Report 2023 Released and China Film Investment and Financing Development Report 2024 Started
The release and interpretation of China Film Investment and Financing Development Report at the Forum for Investment and Financing is of great interest to the industry every year. On the site, Zhu Yuqing, editor-in-chief of the report, brought the latest trend interpretation, "China's film investment and financing market in 2023 presents six characteristics and trends: the overall industry market is rapidly warming up, and the production capacity is rapidly pulling up; the capital market is under slight pressure, and film and television sector is growing in reverse; the recovery signal conduction is delayed, and the private financing is slightly lagging behind; the content creation returns to the mainstream, and the enterprise financing returns to rationality; investment institutions continue to have a try, and the willingness of capital cooperation is strengthened; the schedule for bank-enterprise cooperation is stable, and the guarantee conditions are gradually relaxed". He believed that the current integration of culture and tourism is an important aspect for films to attract investment. Film must actively integrate with more industries and formats and play an important role in building a big cultural power. At the site, Zhu Yuqing, Zhang Pimin, Li Weiqiang, Huang Qunfei, Li Tingwei, Song Weicai, Qiu Lin and other major participants in the report jointly released the China Film Investment and Financing Development Report (2023) and launched the drafting of China Film Investment and Financing Development Report (2024) at the same time. 
 
"Drama and Film Program" by Bank of Beijing Launched
As an important financial force deeply involved in the cultural industry, Bank of Beijing continues to deepen product and service innovation, and released a financial tool designed as per the characteristics and needs of the BJIFF -- the "Drama and Film Program" to provide more flexible and personalized financing support for film projects, and signed contracts with major cooperative enterprises on the site. Huo Xuewen awarded Chen Yu the first "Film Talent Card" on the spot. It is reported that the "Film Talent Card" will create exclusive service packages for film talents. In this regard, Chen Yu said, "Young creators must not only learn to create, but also understand the market and its operating rules. How to obtain a benign financial cycle in the market is also an issue that creators need to pay attention to and take into consideration. I hope that the cooperate with the capitalized financial industry can promote the development and creation of Chinese films."
Explore the integrated development of film and capital, and seek the harmonious cooperation of film and capital. The Forum on Investment and Financing allows the industry to see the development potential of the film industry, deepens the trust and cooperation of the finance, capital and the film industry. The forum is hosted by the Beijing International Film Festival Organizing Committee (BJIFF Organizing Committee) in collaboration with China Film Critics Association, Huaxia Film Distribution Co., Ltd., Poly Film Investment Co., Ltd., and organized by Online Film Market Co., Ltd. Bank of Beijing Co., Ltd., as the only officially designated financial institution of the 14th BJIFF, provides special support. 

 

 

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