Time: April 22, 2025 (Tuesday), 10:00-12:00

Venue: Langyuan Station · O-Stage

Host: BJIFF Organizing Committee

 

In recent years, an increasing number of films have achieved explosive popularity and outstanding box office results through innovative marketing strategies. Marketing now plays an increasingly vital role in driving the growth of the film market. Focusing on three key stakeholders closely tied to marketing - audiences, films, and communication platforms, this forum will address the various challenges and controversies faced by film marketing in recent years through “ten incisive questions”. The goal is to cut through the fog surrounding film marketing and distribution, revealing how films can truly connect with audiences.