With the theme of “Pursuit of Film Dreams, Look to the Future”, this year’s Film Carnival starts on August 14 and end on August 27. It features five future themed sections—“Children”, “Dance”, “Tribute”, “Love”, and “Mind”, with activities held respectively in the Deer World Theme Park, Flower Sea of the Film Town, Yangsong Town Comprehensive Cultural Center, Banying Liangtian Leisure Area, and Tongniu Movie Town. 48 immersive cultural activities will be launched to attract the general public to experience the leisure and entertainment tour accompanied by “light music, dance, flowers, moonlight, skylight, and clouds” in the internet-famous film town by taking pictures and sharing the feature of “share, like, and subscribe with one click”. Every effort is made to create a new cultural tourism brand—Spend Your Weekend at the Film Town!

The Film Carnival further highlights the innovative concept, being theme-based, diversified, fashionable, and interactive, with activities defined by “three firsts” at every step of the way. With the first-ever launch of the “Rongxing Plan”, the event works with outstanding film and television creators to empower the film capital from the artistic perspective of new youth. It launches the video competition for the first time to explore magnets for pleasure seekers near home and the reasons to fall in love with the film capital. It also dips a toe in game-based animated films by launching a dedicated exhibition to enable “cross-border interactions” between film & TV and e-sports, with built-in interactive experiences such as e-sports showdown, game demo, and cosplaying.