The Beijing International Film Festival (BJIFF) was founded in 2011. Under the principle of "Share the Screen, Shape the Future", the BJIFF has experienced a process of strong start, leapfrog development, international presence and all-round upgrading, and developed its unique orientation and style of "Master, Mass and Market". The BJIFF has been growing in the level of guests, the popularity of entries, the degree of pitching project incubation, the wide range of trading factors at the film market and the attention to film forums, master classes and industry conservations. As a major platform for international exchanges, a barometer of the film market, an incubator of rising stars and new works, and a new cultural brand of Beijing, the BJIFF has become one of Beijing's most influential annual cultural events, and played an irreplaceable role in the development of China's film industry.