Overview of the 11th Beijing International Film Festival (BJIFF)
The Beijing International Film Festival (BJIFF) was founded in 2011. Under the principle of "Sharing the Screen, Shaping the Future", the BJIFF has experienced a process of strong start, leapfrog development, international presence and all-round upgrading, and developed its unique orientation and style of "Master, Mass and Market". The BJIFF has been growing in the level of guests, the popularity of entries, the degree of pitching project incubation, the wide range of trading factors at the film market and the attention to film forums, master classes and industry conservations. As a major platform for international exchanges, a barometer of the film market, an incubator of rising stars and new works, and a new cultural brand of Beijing, the BJIFF has become one of Beijing's most influential annual cultural events, and played an irreplaceable role in the development of China's film industry.
Hosted by China Media Group and the People's Government of Beijing Municipality, organized by the Beijing Municipal Film Administration, the Beijing Municipal Radio and Television Bureau, Beijing Radio & Television Station, the Huairou District People's Government of Beijing Municipality and Beijing Enterprises Group Company Limited, the 11th BJIFF is scheduled to take place from September 21 to 29, 2021 under the theme of "New Opportunity, New Horizon".
With the 100th anniversary of the founding of the Communist Party of China as the subject and main line, based on the experience of hosting the 10th BJIFF, the 11th BJIFF will still be held online and offline with emphasis on the online session. Amidst regular epidemic prevention and control, it will focus on delivering a more professional, internationalized, influential and market-oriented festival.
Composed of key events like Tiantan Award, Opening Ceremony and Red Carpet, Beijing Film Panorama, Theme Forum, Workshop & Masterclass, Beijing Film Market, Forward Future Section, Film Carnival, the 28th Beijing College Student Film Festival and Closing & Awards Ceremony, "Online BJIFF" will introduce an innovative "online competition" solution, explore an "online economy" system, improve the effects of "online overseas dissemination", release new films online in support of industrial development, meet the film demand of the Chinese people, grow in global influence, enter a new stage of high-quality development, offer a "Beijing solution" and set an example for the hosting of international festivals and exhibitions amidst the global regular prevention and control of COVID-19.