The Red Carpet for the Opening Ceremony of the 11th Beijing International Film Festival (BJIFF) will take place on September 20, 2021. The ceremony will see the addition of fashion shoot, creative short videos, "starlight moments" shooting and public welfare live-streaming. As a result, invitations will be extended to key crews, senior artists, industry guests, crews featuring Winter Olympics, representatives of key projects of Huairou Film & Television Industry Park and the responsible persons of the film industry, etc., who will show up in different groups. They will enrich the new media communication of the Red Carpet and draw online attention.