One second is a single breath, a switch in a roadshow presentation, or a quickly flashing shot in a movie. In this moment, your finger may have gently slipped across the screen, but some audiences have already decided whether they love a movie or not.

In the age where the promotion matters, the Market Screenings section of the BJIFF wishes to collect the attention of every “one second”, put them in a dark space, and illuminate them below moving images of 24 frames per second to make that second of decision making lengthened. Each year, the BJIFF Market Screenings section selects a few outstanding final films, and screens them for senior film selectors and outstanding filmmakers in the film industry. Since relaunch in 2021, the Market Screening section has collectively screened about 50 domestic and foreign films, among which films such as River of Salvation and Fast & Feel Love have achieved domestic and foreign distribution cooperation. The setting of post-screening negotiations after film viewing allows more film producers to conduct sufficient exchanges with potential partners at the Beijing Film Market, and also witnesses the combination reaction among creators, copyright agencies and the industry elite in this field.

For different types of “raw materials”, adding suitable “market catalysts” is of particular importance. The 14th BJIFF Market Screenings will introduce the section concept for the first time, and classify film screenings into “Young Filmmakers for Project Pitches”, “Adaptation Potential”, “Forward Future” and other sections, providing every film creator with a new platform to display ideas and explore market potential. 

In particular, the “Young Filmmakers for Project Pitches” section connects the Project Pitches and Market Screenings of the Beijing Film Market, giving shortlisted projects an important opportunity to sufficiently communicate with the market and attract the audience feedback, and developing a more comprehensive and systematic scheme to support young filmmakers.

Site of negotiations for 13th BJIFF Project Pitches

The superior screening effect, comfortable viewing space and rich screening schedules can make the thrill of soul resonance easier. The 14th BJIFF Market Screenings will provide more screening venues and showings, and will be equipped with advanced audio and video equipment, including the Dolby dual laser projection system and CINITY cinema system, so as to better satisfy the needs for display of films with different types and subjects.

　　

A proposed screening venue of 14th BJIFF Market Screenings

Now, we are sending an invitation to all filmmakers with dreams -- Come and join this grand gathering! Whether you are a newcomer who just started out, or a veteran with works, there will be an equal opportunity for having a dialogue with the industry. Works are most important here. Let’s light up our movie dreams with tomorrow's fire at the 14th BJIFF Market Screenings.