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Film Dreams to Feast Your Eyes: 13th BJIFF Joins Hands with A.R.T. Again to Focus on Forward Future Section
Founded in 2011, the Beijing International Film Festival (BJIFF) is about to be held for the 13th consecutive year. It has become an indispensable force in the world's film ecology, and a key driving force for China’s film creation, market development and the film industrialization system, helping the Chinese film industry reach new heights and provide a new impetus for global cinema. It focuses on supporting young filmmakers, promoting the deep integration of the industrial chain, fund chain and talent chain, and constantly injecting endogenous forces to the development of Chinese films. The 13th BJIFF will join hands with A.R.T. again to focus on the Forward Future section, gathering excellent young directors and fostering new forces for the world's film industry.
  Art integrates into life to achieve classic aesthetics
The Forward Future section of the BJIFF, which was set up in 2014, is designed to “discover new filmmakers around the globe in China’s view and encourage originals on the new wave of films in the world”. It strives to highlight the cultural connotations of films in various forms, and boost the exchange and communication among young filmmakers all over the world. All the first or second feature films by global directors are welcomed for the “Forward Future” section regardless of genre, type or style.
All world-renowned film directors began their careers as a newcomer to films. At the very first day of career, every director tries to tell their own stories instead of depicting the world, just starting from their first feature film, and then the second and the third and so on. With the growing skills and maturing style, they could write down the most fascinating chapter of their own.
While the Forward Future section encourages innovation, A.R.T., based on its pursuit of art and innovation, has also been dedicated to bringing the beautiful life to every corner of the world, from diverse product styles to craftsmanship. A piece of good furniture represents the language of a home as well as the yearning for a better life.
  
2023 marks the 9th year of A.R.T.’s entry to China. Through the rapid development over the years, the brand now owns more than 400 stores in China, which are located in 200 plus cities, providing home furnishing service for over 100,000 customers.
Take life seriously
Live your own life
Films, as the art of building dreams, are able to turn various emotions of life into different artistic expressions, and displayed on screens. Life is a film of everyone, while A.R.T. gives life a purer meaning through the home art. Both the film art and home art have the same spirit of craftsmanship and the constant exploration of art.
  
A.R.T. always brings us the authentic prairie-style life experience, embraces the desire for a better life and the courage to pursue happiness, and provides lifestyle choices of multiple styles. It aims to help customers create the ultimately extraordinary living space experience, and eventually reach the ideal residence.
  
The growth story of A.R.T. in China in the past nine years is like one after another movie frames and life scenes. With craftsmanship, we have created a lot of aesthetic feasts; because of art, we are pursuing a better life.
Film dreams will feast your eyes. The Forward Future section of the 13th BJIFF will join hands with A.R.T. to embark on a new journey for building dreams. Please stay tuned!