International Group Summit

Guest - Bianca Lee (Li Wanting)

 
  
Bianca Lee 
  Managing Director in China, Hong Kong, Taiwan and Southeast Asia of Consumer Goods Department of Warner Bros
  Bianca Lee, now serving as the Managing Director of Consumer Goods Department of Warner Bros., is responsible for the authorization business in Asia (excluding Japan). The Consumer Goods Department of Warner Bros. is one of the leading brand authorizers in the world, there are many brands under it, including the familiar cartoon brand Looney Tunes, Tom and Jerry; the superheroes in DC cartoon Batman, Superman and DC Superhero Beautiful Girl; the movie series, such as Harry Potter, Fantastic Beasts and Where to Find Them; and popular TV series The Big Bang Theory, Arrow, The Flash and etc.; the range of its authorization business covers widely, including goods promotion, popularization, and the permission of publication, retail and theme entertainment venues.