On August 22, 2020, the 10th Beijing International Film Festival (BJIFF) opened at the Beijing Yanqi Lake International Convention & Exhibition Center. The Theme Forum will take place at the center from today to August 29. Besides, Film Revival, the promotional video co-produced by the BJIFF and animation IP King of Lion Dance ASING will be launched as scheduled to boost the recovery of the film industry.

　　The film industry, from cinema chains to film production, has been heavily affected by the epidemic. Film Revival conveys a good wish to "restart the film industry from online". Just as the lyrics of Lion Dance, the theme song of Film Revival, say, "Don't be afraid of failure, just look forward to the future; don't wait too long, just try our best. Even though I have experienced bitterness and helplessness in dilemma, the light of the movie envelops the whole body and make my blood seethe." The song expresses the perseverance of filmmakers who want to turn the pressure during the gloomy time into energy to break all obstacles and meet the revival moment of the film market with greater spirit, confidence and strength.

　　Film Revival is a short animated film planned by the BJIFF, Golden Eggplant Culture Media and Golden Lion Culture, and produced by Golden Lion Culture. Members of the production team focused on IP development and operation have an average 15 years of management and operation experience from renowned companies or startup businesses. The team believes it can create and operate an outstanding brand with Chinese cultural DNA-"ASING".

　　Animation IP -- ASING that originated from Chinese traditional lion awakening culture is a combination of traditional culture and modern pop culture. The eye dotting ceremony in lion awakening culture is always grand. Eye dotting gives the dancing lion life and power for prosperity, peace and the recovery of everything. During the 10th BJIFF, a Film Revival eye dotting ceremony will be held to cheer the recovery of the film industry. The dotted lion will be delivered by the BJIFF to the China National Film Museum for display and collection.