On April 16th, the International Digital Cinema Technology Forum of the 9th Beijing International Film Festival (BJIFF) was held grandly at Beijing Palace, Beijing Hotel. The forum was organized by the China Research Institute of Film Science & Technology and co-organized by the Specialized Committee of Film High-Tech, CSMPTE.
Luan Guozhi, Chairman of Specialized Committee of Film High-Tech, CSMPTE, presided over the forum; Zhang Wei, Director of China Research Institute of Film Science & Technology and Head of Film Technology Quality Inspection Office of Publicity Department of the CPC Central Committee and Wang Zhi, Deputy Chairman of Beijing Municipal Radio and Television Bureau and Deputy Secretary-General of the Organizing Committee of the BJIFF attended the event and delivered the speeches. Leaders of the China Film Administration, China Film Group Corporation, China Film Co., Ltd., Huaxia Film Distribution Co., Ltd., China Film Distribution & Exhibition Association, China Film Archive, Qingdao Jimo District People’s Government, Qingdao Yizhen Huajing Film Company etc. attended forum.
This forum is themed with “High Techs Lead the High-Quality Development of Filmmaking in this Era”. On the occasion, many experts from home and abroad were invited to discuss new trends and characteristics of cinematic high techs and delve into domestic and foreign filming needs. What’s more, they shared with the audience how to apply emerging aural-visual technologies, new-generation IT and smart techs in the film industry. In this way, Chinese film will embrace high-quality growth and upgraded efficiency.
Ma Ping, Vice General Manager of State Production Base of China Film Group, Deputy Chairman of Specialized Committee of Film High-Tech, CSMPTE and Supervisor of Chinese Society of Cinematographers made a speech--AI and Film’s Future. In this way, he vividly introduced the changes that artificial intelligence has brought to the development of films via videos and words.
Mr. Andrew Maltz, President of ISO/TC36, Managing Director of Science and Technology Council, Academy of Motion Picture Arts and Sciences (AMPAS) introduced the influence of high techs on filmmaking.
Mr. Senthil Kumar, Co-Founder, CTO and Board Member of India-based Qube Cinema, started with celluloid filmmaking and elaborated on strategies by which theatres could go smart.
Mr. Ding Youdong, Associate Dean, Professor and Doctoral Supervisor of School of Film and TV Art & Technology at Shanghai University, compared The Wandering Earth and Alita: Battle Angel, indicating what kind of pathway would be followed for the development of film techs.
The world-renowned visualization workshop The Third Floor, Inc. has close cooperation with the Chinese film industry. Its founder and CEO Mr. Chris Edwards, as the representative of the company, with the production experience of Game of Thrones Season Seven and Avatar as the example, introduced the filmmaking process and his company’s achievements wonderfully.
Mr. Patrick von Sychowski, Senior Consultant and Editor-in-Chief of the world-renowned film and cinema website Celluloid Junkie, analyzed “three big challenges faced by cinemas in meeting audiences’ ever-changing tastes” from his own unique perspective.
At the Launching Ceremony, Zhang Wei, Director of China Research Institute of Film Science & Technology, Ding Li, Associate Counsel of China Film Administration, Jiao Hongfen, Chairman of China Film Group Corporation, Fu Ruoqing, Chairman of Huaxia Film Distribution Company, Song Zongjun, Vice Mayor of Jimo District, Qingdao and Yu Jie, General Manager of Qingdao Yizhen Huajing Company jointly initiated China Film Cloud Making Service Platform. For the first time, they briefed the film industry on the platform’s development and explained how to achieve distributed remote collaboration in filmmaking base on cloud computing platform and high-speed Internet. The platform will facilitate making many more excellent films and speed on making China a strong power in this regard.
Experts and scholars from domestic and international film technology fields, film workers, special guests of the BJIFF and media reporters, totaling some 300 persons, attended the International Digital Cinema Technology Forum.
Public mailbox of meeting materials:
Contact: Zeng Zhen, 010-82139735, 15811147294