Under the diversified and crossover concept of “Film+”, the “Movies Plus Energy Aggregation” is intended to promote the integration and coexistence among films, technology and cultural consumption. The three-day event, which is based on the industry, integrates technology and faces the public, is scheduled to be held from April 19 to 21. It aims to create a national crossover carnival in the film and television industry, and explore more possibilities of film and television development.

　　

Through the solicitation and selection for one month before and after the Chinese New Year, the lineup of nearly 100 exhibitors for the Film & Television Coexistence Market section of Movies Plus Energy Aggregation has been finalized. 

In the Film & Game & IP zone, 20 plus exhibitors will bring digital experience in the collision of movies, technology and entertainment; in the Cultural Creativity & Art zone, 55 plus exhibitors will offer diversified contents featuring the crossover integration between movies and consumption; in the Wine & Food zone, 17 plus exhibitors will allow you to discover interesting food. These exhibitors, along with some mysterious IPs to be gradually unveiled later on, will fully demonstrate the profound integration between movies and life, and display new consumption modes. The new highlight of technology-empowered film industry shows the all-round integration of “films + technology + consumption”. It boasts a powerful lineup, richness in content, and a strong sense of interaction. Thanks for the love and support of creators who have registered and participated in this section.

　　

　　

The China Film Archive, a national collection and preservation unit of film archives, will host a restored 4K film poster exhibition. In the exhibition area of Gift from China Film Archive, a cultural creativity brand under China Film Archive, will exhibit a variety of high-quality film-related cultural creativity products. Besides, it will also display an interactive installation of Seven Spider Demons, designed in accordance with Spiders, a movie released in 1927, allowing moviegoers to experience the film culture in interaction, and feel the charm of films in culture. 

　　

Gift from China Movie Channel, a cultural creativity brand under China Movie Channel (CCTV-6), will lead Internet friends to visit the exhibition online in the form of new media live streaming, and bring fans movie peripherals, movie books, movie coupons, film and television travel tickets, Movie Watching Group and other exquisite gifts. Besides, CCTV-6 will set up an installation for taking photos on the spot to closely interact with moviegoers.

　　

Well-known films such as I Am What I Am and Hi, Mom and TV dramas such as Great Emperor Wu of Han and A Beautiful Daughter-in-law Era are all presented by this film company -- Baination. Their works are highly acclaimed by the industry, and have won the Best Works Award for spiritual civilization construction, Flying Apsaras Awards, China TV Golden Eagle Awards, Magnolia Awards and other awards. The company has also made a lot of achievements in developing cultural tourism projects based on film and television IPs: such as The Longest Day In Chang'an, China's first immersive Tang-style city life block next to the Xi'an Great Tang All Day Mall, which is jointly operated by Yongxingfang Culture, Business and Tourism Planning and Operation Co., Ltd., under Baination.

This time, Baination will bring IP derived artworks and chic products from I Am What I Am and Nothing Can't Be Undone by a HotPot. To take a closer look, and understand diverse strategies behind popular IPs, you can come to the “Movies Plus Energy Aggregation” event and meet industry tycoons here.

　　

Lantern Film, which once presented films including Paths of the Soul, Monkey King: Hero is Back and Himalaya: Ladder to Paradise, will also bring cultural creativity peripherals, and show support for warm and powerful art films of universal value.

　　

The 86358 Jia Village Short Film Week, which focuses on the display, communication and promotion of Chinese short films, will also hold diverse activities.

　　

Tianxiong Pictures, a film company that focuses on IP development and operation, and integrates shooting, production, marketing, distribution and cultural tourism derivation, will also bring excellent exhibits to meet the audience.

　　

　　

　　

　　

A number of film and television companies at Langyuan Station will also take part in this event, including As One Production, a presenter of Lost in the Stars, a blockbuster in 2023, and Detective Chinatown 2, a web series that is being aired, which will join hands with Action Bar under the company to bring co-branded drip coffee and peripheral derivatives of the film Endless Journey; Linghe Media, a co-presenter of TV series Three-Body and a presenter of Eternal Brotherhood, a web series that is being aired, which will exhibit movie props and film peripherals; Open Picture, whose actors appeared in Creation of the Gods I: Kingdom of Storms, and a presenter of the film Snow Leopard that won the Best Feature Film in the Competition Section of the Tokyo International Film Festival; Big Wave, a presenter of the film Galaxy Writer, which is about to be released on March 30; TMENG Campaign Lion, a professional distribution platform for overseas film festivals which is committed to discovering the works of more young filmmakers, etc. They have all actively participated in this year's BJIFF Movies Plus Energy Aggregation event. 

　　

　　

　　

　　

　　

　　

BOM Xifanli, China's first offline metaverse-themed business project, driven by digital entertainment culture, creates immersive gaming experiences through popular dimensional culture, AR games, virtual scenes, competitive facilities and other contents. It improves the consumption experience, and satisfies the diverse needs of young consumer groups, such as shopping, leisure, entertainment and socializing. This time, a new chapter of Xifan Universe is about to be opened, in which multiple mysterious identities are waiting to be unlocked. Please stay tuned!

　　

You Benchang, well-known for his iconic Ji Gong portrayal, appeared in the TV series Blossoms at the age of 90 this year. The veteran actor who excels in both professional expertise and moral integrity will show up at this year's BJIFF Movies Plus Energy Aggregation event as an digital human image, and interact with fans. Guess what game he would play with you? Look for the booth of Spiritual Realm Cyber on site!

　　

Star-Overpower, a 3D metaverse ecosystem involving animation, games, movies, novels, intangible heritage, peripheral derivatives and other contents, will release a limited number of digital human postcards of film and television stars on site.

　　

VFX Color Up Studio, a company that focuses on vertical AI applications of film and television scenes, will also bring digital interactive experience, and generate cartoon images of persons participating in the interaction. The resonance between technology and films will bring new experiences and endless possibilities. 

　　

　　

By integrating films into every object, let art walk into life. Do you want to dress like leading roles in a movie? Come to visit the booth of Wow Vintage! The vintage clothing of Jia Bing in the TV series Punch Out, Jung-jae Lee in the film Deliver Us From Evil, and Wang Chuanjun in the film No More Bets can be a collection in your closet. You can also wear the dresses in classic stills of Scarface and The 36th Chamber of Shaolin. Besides, the Wow Vintage booth will bring a variety of good picks for you, such as the 1:1 limited edition DVD player in The Terminator and antique collectible toys in Mars Attacks!, Frankenstein, Superman and other films. It is looking forward to meeting new friends who also like movies and vintage items at Langyuan Station.

　　

The Dayi Tianya Canxing Stamp Club will exhibit film and drama stamps from 200 countries and regions in over half a century, including famous IPs such as Transformers and 007, as well as peripheral stamps of popular actors and directors, such as Chow Yun-Fat, Audrey Hepburn and Sir Alfred Hitchcock. It will also launch China's exclusive film and television stamp frames.

　　

The Suzie Gallery will exhibit peripherals of popular filmmakers, including Leslie Cheung, Wong Kar-wai and Jean-Luc Godard. From Blu-ray CDs to vinyl records and handmade dolls, the exhibits are diverse. It will also prepare 100 cards of Jean-Luc Godard for the audience free of charge on site.

　　

The WAI O STUDIO will release film-related handmade candles to let sight and smell meet here.

The Time Writing Bookstore will open the Harry Potter Theme Pop-up Store on site, allowing visitors to feel love and recall the childhood in the vast collection of books and immersive atmosphere.

　　

　　

　　

　　

　　

　　

　　

　　

　　

　　

　　

　　

　　

　　

　　

　　

　　

　　

Brother Chao (real name: Xing Chao), Owner of Ye Brewing, a cross-over architect, a celebrity in the movie fan circle, and the national champion of the 2020 Master Cup China Home Brew Tournament, will bring Ye Brewing-Velvet Underground, which once won the gold medal at the European Beer Star, the world’s top beer competition. Besides, he will also bring brewing beers tailor-made for the Movies Plus Energy Aggregation to fans of the film festival, celebrating the 2024 BJIFF with unique taste bud memories.

The Bull Demon King in the Journey to the West will show up at the booth of B13 Hand-whipped Lemon Tea, and interact with visitors.

Tomato Time, a new consumer brand under HOFO Agriculture, will also deeply participate in the event with its tomato juice product, which just won the gold medal for Best Product of the Year at Russia's International Exhibition for Food, Beverages and Food Raw Materials (Prodexpo 2024). The brand will also bring several tomato products and tomato-related cultural creativity products on site.

At the event, you can also taste delicacies at Gloria×Gao with Southeast Asia flavor, Nuanshushu Sweet Potato, Ninice-Taro Institute, and TuT&aLa Thai Snacks. Except for food, fun and interactive experiences can be seen everywhere at Langyuan Station.

　　

The full lineup of nearly 100 exhibitors for the Film & Television Coexistence Market section will get together. Besides, the Outdoor Film Screening, offering an immersive atmosphere for the sharing of romance and freedom, the Exhibition of A Thousand Faces, which will exhibit genuine embroidery ornaments in 200 years of Qing dynasty, and offer makeup photography experiences in Qing costume dramas, the Film Night Talk open-air party, the Immersive Entertainment and Travel, in which visitors can travel the market by playing games, will allow visitors to have much fun. More interactive experiences are under intense planning!

Films in partnership with technology walk into our life

We are committed to presenting an

Interesting cross-border cultural activity with multi-integration and strong interaction.

With the power of “film+” cross-border integration,

More contents and possibilities in the film and television industry will be unlocked.

Let’s enjoy the event together between April 19 and 21!