The 76th Festival de Cannes is being held from May 16 to 27 offline. Under the guidance of the China Film Administration, China Film Co-production Corporation of China Film Group Corporation set up China Film Pavilion at the festival, at which on-site display and thematic events among other forms of activities are organized to enable filmmakers overseas have deeper understanding of China’s film industry, and serve as a platform for Chinese film companies to access the international market. During the festival, various activities are attracting wide attention from international colleagues.

This year, the heavy industrial sci-fi film—The Wandering Earth Ⅱ was released in multiple countries and regions abroad, earning the highest overseas gross box office in recent years. The film Born to Fly, opening in theaters during the Labor Day holiday, was released in the USA, Canada, Australia and New Zealand, etc. concurrently. It’s well received abroad.

At the China Film Pavilion, apart from The Wandering Earth Ⅱ and Born to Fly, outstanding Chinese films, such as Meg 2: The Trench, Kung Fu Lion, Nostalgia, Love Never Ends and The Belief are attracting the attention and interest of international filmmaking professionals. The display device at the pavilion showcases a video summary of China’s film industry in 2022 on repeat. Besides, introduction to multiple film entities from Chinese mainland receives attention of guests at the festival.

It’s the second time for China Film Pavilion to appear at the Festival de Cannes. A total of 40 excellent film entities and more than 90 films from Chinese mainland are exhibited at the pavilion. Specifically, the entities include film production companies, copyright agents, marketing and distribution companies, cinema circuits, film technology companies and film festival organizers. The Beijing International Film Festival (BJIFF) also join the China Film Pavilion for the second time.

As head from the China Film Co-production Corporation explained, “We hope that the setup of the pavilion abroad can showcase the latest achievements of China’s film industry, facilitate Chinese films to go global, and promote exchanges and cooperation between Chinese and foreign films.”

During the Festival de Cannes, China Film Pavilion also set up China Pavilion at the Village International, and organizes a series of theme forums, Workshop & Masterclasses, and promotional events. The film promotional events held on May 17 was very lively, and attracted many Chinese and foreign filmmakers.

According to many Chinese film entities present, the China Film Pavilion helps enhance in-depth exchanges between Chinese and international filmmakers. Many foreign filmmakers made inquiries about the films on display, expressed their intention of cooperation, hoping to further enhance their understanding of the Chinese film market and film enterprises and seek more opportunities for cooperation with China.