BJIFF, Tong Ren Tang to Co-host a Gala
The 14th Beijing International Film Festival (BJIFF) will be held in Beijing in April 2024 as scheduled. Under the theme of “Enlightened by Films, United as One”, the event this year will actively create a cinematic exchange platform, and play a bigger role in promoting cultural consumption and assisting with the building of a performing arts city. This year, the BJIFF will join hands with China Time-honored Brand Tong Ren Tang to combine movies with the herbal culture through a special event.
Carrying forward the excellent traditional culture and making China's voice heard are always what the BJIFF pursues. Tong Ren Tang, with a history of over 350 years, also represents part of the excellent Chinese culture. The two sides will collaborate to accomplish the cultural mission of “telling Chinese stories and spreading China’s voice”.
Tong Ren Tang
This is the origin of the establishment of the Tiantan Award Official Selection Talent Party - Night of Tong Ren Tang. As a grand crossover integration between movies and a brand, the event will invite the cast and crew of the Tiantan Award Official Selection to get together and witness the moment of glory. This is not only a tribute to the shortlisted films, but also a brilliant presentation of Tong Ren Tang's brand culture.
A dedicated Tong Ren Tang beverage area will also be set up at the Central Station, Langyuan Station.
Tong Ren Tang Loquat Juice
Cultural and creative products of Tong Ren Tang
The Tong Ren Tang Loquat Juice will be given on site each day, and participants who scan the QR code to follow the shop and release product images on a new media platform with a hashtag can enjoy this refreshing and sweet drink from Tong Ren Tang. In the meantime, participants who follow Tong Ren Tang's WeChat account and like any video on its WeChat Channels can get the herbal essential oil incense product under the brand. Here, nourishing loquats, fragrant herbs and passionate films will be mixed to constitute a special cultural landscape.
Site of 13th BJIFF Beijing Film Market
The most anticipated part will be the meet-and-greets with cast & crew of the Official Selection. “Spoiling fans” is a highlight this year. The BJIFF will work with Tong Ren Tang to cheer for the meet-and-greets at Emperor Cinemas, making Tong Ren Tong Loquat Juice a bond linking the cast & crew with moviegoers. While watching a movie, the audience can also taste the loquat drink from Tong Ren Tang, and slowly experience an exceptional emotion. This is not only homage to the movie, but also the pursuit and sublimation of quality life.
A meet-and-greet with cast & crew at 13th BJIFF
This spring, Tong Ren Tang will let us feel the unique charm of films and the herbal culture with a remarkable event. In such an age filled with ideas and passion, Tong Ren Tang will bring a refreshing feast with its profound brand heritage and extraordinary product quality. Let's look forward to more such wonderful moments in the future.
Please download the Beijing International Film Festival APP for more interesting conten
