On March 27, the press conference for the 15th Beijing International Film Festival (BJIFF) was held. Under the theme of “New Quality Films Empowered by Technology, Showing Harmony in Diversity”, this year's BJIFF will be held in Beijing from April 18 to April 26. Bank of Beijing, as the exclusive officially designated banking partner, will once again provide full support and active participation.

This year marks the 15th anniversary of the BJIFF. While deeply involved in the development of Beijing as the national cultural center, Bank of Beijing has been collaborating closely with the BJIFF for four years. Over the past four years, the Bank of Beijing and the BJIFF have worked together and grown stronger, continuously shaping the distinctive brand of cultural finance through increasingly close strategic cooperation.

As a vanguard in cultural financial innovation, Bank of Beijing provides full-chain cultural finance services to support the development of the film industry. To date, it has issued RMB 40 billion in loans to over 1,000 film-related companies, covering the entire industrial chain, including cinema operations, IP operations, film production, post-production, promotion and distribution, film and television bases, and equipment leasing. It has provided financial services for the production, visual effects, post-production, and artistic services of Ne Zha 2, as well as financial support for the production and promotion of multiple films scheduled for the 2025 Chinese Spring Festival season, including Detective Chinatown 1900 and Boonie Bears: Future Reborn. With a focus on leading enterprises in the film and television sector, Bank of Beijing has launched a tailored financial product, “Drama & Film e-Loan”, to empower the industry's high-quality development. It also promotes movie consumption through multiple channels. Leveraging its unique financial model to nurture the film ecosystem, Bank of Beijing actively participated in the “Celebrating the New Year at the Cinema - 2025 Spring Festival Movie Viewing Benefit Campaign”, an initiative led by the Beijing Municipal Film Administration, offering discounted tickets to the public and taking multiple measures to drive the prosperity of the film industry.

Looking ahead, Bank of Beijing will keep pushing forward high-standard, diversified and in-depth financial innovation, consistently supporting quality content provision, and fostering mutual growth and empowerment with the film industry.