A Springtime High-Five with the Future: BJIFF Animated Films Section Set to Dazzle!
The 15th Beijing International Film Festival (BJIFF) Animated Films Section will spectacularly launch from April 18 to 20 at Wukesong Wanda Plaza in Beijing! The event will bring together leading figures and top experts from China's animation, film and television, cultural tourism, and technology innovation sectors. Discussions will focus on deepening the integration of film and television, animation, and cultural tourism industries, exploring pathways to optimize industry chains, and boosting the thriving development of Beijing's animation, film and television, and cultural tourism industries.
In recent years, the Beijing Municipal Radio and Television Bureau has meticulously created the “Beijing Big Audiovisual” brand for high-quality literary and artistic works creation, driving the optimization and upgrading of the entire ultra-high-definition audiovisual industry chain. Through the synergy of content and technology, it has created a series of groundbreaking masterpieces achieving cross-industry impact. During the 15th BJIFF, the Animated Films Section, specially presented by the Beijing Municipal Radio and Television Bureau, will adopt an innovative “4+N” model, guided by principles of professionalism, excellence, technological integration, and effective communication. The model includes a “Fantasy Anime in Spring” fashion gathering, a “Beijing on Screen” trend gathering, an animation carnival, a series of release events, and N theme screenings. These activities will bring together authoritative industry experts, scholars, and seasoned practitioners to deeply analyze dynamics and future trends of the animated film industry, showcase Beijing's strengths in resource integration, and demonstrate its capacity for building robust industrial ecosystems.
This is not only a convergence of top-tier industry minds but also a journey into the future. This spring, the film and television, animation, and cultural tourism industries will converge in Beijing to create new opportunities!
The event will release the “Beijing on Screen” - themed tourist routes, present implementation achievements of the Guidelines on Promoting the High-Quality Development of Beijing's Animation Industry (the “30 Articles” on Animation), and launch the Animation Talent Young Entrepreneurship “Seed” Program.
Top industry leaders keep abreast of cutting-edge developments in the industry, share the latest achievements, insights and observations, analyze industry outlook, and conduct in-depth discussions on topics such as how artificial intelligence and other technologies empower film, television, animation and cultural tourism, as well as in-depth exchanges on cutting-edge trends in the integration of technology and film and television.
The event will release outstanding research results of the 2024 Major Art Project of China National Social Science Fund chaired by Professor Chen Xuguang from Peking University, the 2024 National Publishing Fund Support Project of the Film-Game Convergence Studies book series and the 2024-2025 China Film, Television and Cultural Tourism Industry Research Report. These abundant achievements and fruitful outcomes focus on the vast potential in the integration of film and television, animation, gaming, and cultural tourism .
The two events will bring together top domestic experts and scholars to discuss the important mission of the film, television and animation industries and jointly explore two major topics: “Generational Endeavors and Future Exploration in Animation” and “Innovative Cinematic Expression Helps Build Urban Cultural Brands”. With cutting-edge professional perspectives, they will deeply analyze dynamics and future trends of the animated film industry, explore pathways to optimize the industrial chain, showcase Beijing's strengths in resource integration, and demonstrate its capacity for building robust industrial ecosystems.
The “Spring Anime Carnival” Cultural and Creative Animation Carnival brings together premium film and television derivative IP cultural and creative products and the cultural and creative product exhibition areas of Beijing's 16+1 districts. With its immersive interactive experience, it will attract crowds of fans to check in.
Walk with the light of cinema and high-five the future! The Beijing Municipal Radio and Television Bureau extends a spring invitation to you. Let us plant hope in fantastic dreams of animation, capture our era in the cinematic lenses, and co-write a brilliant chapter for the capital's cultural construction.
