On April 26, 2025, the 15th Beijing International Film Festival (BJIFF), guided by the China Film Administration, and hosted by China Media Group and the People's Government of Beijing Municipality, came to a successful close at the Yanqi Lake International Convention and Exhibition Center, and set against the shimmering waters of Yanqi Lake.

This year marks the 130th anniversary of world cinema and the 120th anniversary of Chinese cinema. Under the theme of “New Quality Films Empowered by Technology, Showing Harmony in Diversity”, the 15th BJIFF was a dazzling celebration of film - a grand stage where global filmmakers gathered in unity and creativity.

As the official vehicle partner of the 15th BJIFF, the Zeekr 009 Glory took on the role of a “mobile masterpiece”, escorting domestic and international filmmakers while embodying the seamless fusion of technology and artistry.Zeekr Group: Leading the Transformation of China's New Energy Industry

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Today, Zeekr has entered more than 40 overseas markets worldwide, with its global user base surpassing 1.8 million. It is on the verge of becoming the first Chinese luxury automaker to serve 2 million users globally. Across the landscapes of Asia-Pacific and Europe, through Middle Eastern deserts, and along the vibrant highways of South America - every Zeekr emblem shines as a symbol of Chinese excellence reaching every corner of the world.

Zeekr 009 Glory: Empowering Cinematic with Technology, Redefining Ultra-Luxury Mobility

This time, Zeekr 009 Glory was the only official designated vehicle for the 15th BJIFF. It debuted as a “four-seat ultra-luxury flagship MPV” and shared the stage with Big Names in the industry, becoming the focus on the red carpet as soon as it appeared. 

On the red carpet, the sleek body of the Zeekr 009 Glory, illuminated by dazzling lights, showcased its “Chinese luxury”, reflecting not just a design philosophy but also a cross-disciplinary resonance between technology and art. This collaboration promoted the integration of high-end domestic brands with international cultural events, advancing the presence of Chinese smart manufacturing on the global stage.

Moving Forward, With Zeekr by Your Side

The 15th BJIFF reached its climax during the “Tiantan Award” ceremony. Once again, the Zeekr 009 Glory provided escort, with veteran artists such as Tang Guoqiang, Liu Xiaoqing, and Ni Ping, along with renowned actors like Yang Zishan and Lai Xi, attending the Closing Ceremony.

While accompanying global filmmakers to the grand finale of the festival, Zeekr also contributed to setting three new records at this event: an increase of 35% in the number of participating films compared to previous years, a 40% rise in international participation, and the first-ever full zero-carbon escort throughout the festival achieved by new energy technology products.

This dialogue across borders not only opened an international channel for telling Chinese stories but also used innovative technology as a brush to leave a brilliant mark of this era on the canvas of cultural exchange between Chinese smart manufacturing and the world.