The 15th BJIFF·Film and Fashion Integration Development Forum and Film & Fashion Section Honor Ceremony - Exploring New Frontiers of Integration with AI Empowerment
The Film & Fashion Section of the Beijing International Film Festival (BJIFF) aims to promote the integration and development of the film and fashion industries. With innovative concepts and diverse activities, it has attracted numerous industry elites and strongly contributed to the development of the cultural and creative industries.
BJIFF Film & Fashion Section
On April 19, 2025, the "Film and Fashion Integration Development Forum and Film & Fashion Section Honor Ceremony" of the 15th BJIFF was successfully held at the Haiyan Hall of Yanqi Hotel, Huairou District, Beijing. The event was themed "AI-Driven Fashion Shorts: Empowering Brand Communication," bringing together professionals from the fashion industry, film industry, AI experts, fashion brands, and cultural tourism enterprises. Representatives from brands like Aimer, Balabala, JNBY, Cabbeen, Songmont, Semir, WHITECOLLAR, EveFashion, SisterFashion, Longlive, YINGDAK, SNOW IMAGE, among others, attended the event. The Yabaolu International Chamber of Commerce and the Beijing Tourism Derivative Product Association also invited excellent enterprise members to join the event, exploring the new trends in the integration of film and fashion.
BJIFF Film & Fashion Section Ceremony
The event kicked off in a lively atmosphere in the afternoon. Ms. Su Baoyan, the founder of the Film & Fashion Section, gave the opening speech. She highly praised the discussion on integrating AI technology with visual arts. Su also introduced the organization of this year's Film & Fashion Section and reviewed the achievements of the past year.
Su Baoyan, founder of the BJIFF Film & Fashion Section
She mentioned that the first Fashion Short Film Competition in 2024 tried to recommend emerging director teams to collaborate with clothing brands to create brand stories, accumulating valuable experience. This year, innovations were made, especially the "Elegant Power" project, jointly initiated by the Film & Fashion Section and Shenzhen NAERSI Fashion Co., Ltd., which attracted significant attention. The short film AGE OF GRACE: Dawn by young director Zhu Xinyi and her team stood out and won the honor. The short film showcases women's resilience and transformation in the workplace from the perspective of dual female protagonists.
Liu Chunling, brand director for NAERSI; Zhu Xinyi, young director; He Jingwei, producer; and Huang Yi, judge for the Film and Fashion Unit and actress
NAERSI Brand Director Liu Chunling and Film & Fashion Section Judge, Actress Huang Yi, jointly presented the "Elegant Power" honor, which aims to inspire outstanding filmmakers to engage in creation and encourage women to embrace an independent and graceful life. The short film, starring actresses Qu Ying and Zhou Chuchu, explores self-reconciliation and growth under the pressures of age anxiety and societal labels. The film conveys elegant power, deeply resonating with the "CEO of an Elegant Life " philosophy that NAERSI advocates.
This year's Film & Fashion Section Jury was composed of Zhang Jie, Executive Dean of the China Film Merchandising Industry Research Institute at Beijing Film Academy; David White, International Filmmaker; Mo Mo Wu, Singer; Huang Yi, Actress; and Su Mang. The ceremony revealed five honors. The ceremony revealed five honors.
Zhang Jie, executive dean of the China Film Merchandising Industry Research Institute at Beijing Film Academy; and Jiang Shuning, brand representative for Balabala
Liu Quanhai, brand representative for Semir; and David White, judge for the Film & Fashion Section and international filmmaker
Mei Yanni, brand representative for JNBY; and Mo Mo Wu, judge for the Film & Fashion Section and singer
Wang Jie, brand representative for Songmont; and Huang Yi, judge for the Film & Fashion Section and actress
David White, international filmmaker; Wang Lu, brand representative for Cabbeen; and Su Baoyan, founder of the BJIFF Film & Fashion Section
Guest representatives
With DEEPSEEK leading the global application of AI technology, AI is expected to significantly enhance product design innovation and video production efficiency for fashion brands. In response, the Film & Fashion Section has launched next year's creative theme, encouraging the integration of AI technology with traditional video shooting to create fashion shorts. This calls for more creators and brands to collaborate and participate.
Story Storm Founder, screenwriter, and curator Song Donghuan, Random Seed founder and former General Manager of JD AI Open Platform NeuHub Du Fuyu, Executive Dean Zhang Jie from the China Film Merchandising Industry Research Institute at Beijing Film Academy, Fashion design director and digital artist Yu Yimeng from Central Academy of Fine Arts, Young director Zhu Xinyi, emerging fashion designer and founder of YUE QIQI Brand Qi Yueqi, along with AI experts, shared their insights and experiences. Their presentations were of great value, providing inspiration for attendees on product design innovation and brand video communication.
Song Donghuan, founder of StoryStorm, screenwriter, and curator
Du Fuyu, founder of Random Seed and former general manager of JD AI Open Platform NeuHub
Wang Jun, founder and host of China Fashion Forum; Yu Yimeng, fashion design director of Central Academy of Fine Arts and Digital Artist; Qi Yueqi, emerging fashion designer and founder of YUE QIQI; and Zhu Xinyi, young director
The forum invited Mr. Wang Jun, founder and host of the China Fashion Forum, as the expert moderator for the roundtable discussion. For the past 30 years, Mr. Wang has focused on bringing together domestic and international industry experts to explore the development paths of the fashion industry. He has deep expertise in fashion video creation and brand communication.
Wang Jun, founder and host of China Fashion Forum; Zhang Jie, executive dean of China Film Merchandising Industry Research Institute at Beijing Film Academy; and Liu Quanhai, Semir Senior Director
The event also innovatively featured experience-sharing and demand-matching sessions. Domestic AI fashion video creators showcased AI fashion short film cases for both domestic and international fashion brands, offering rich creative inspiration. AI video creators also had the opportunity to connect with fashion brands, promoting collaboration and communication between both parties and facilitating the application of AI technology in the fashion industry.
This event not only showcased the achievements of film and fashion integration but also explored future development directions. The application of AI technology has injected new vitality into the fusion of film and fashion. With the joint efforts of all parties, the film and fashion industries will achieve higher-quality development, create more outstanding works, and tell the stories of Chinese fashion brands.
