Screenings In Lead up to Inaugural Forum on High-quality Development of Public Welfare Films Held in Fengtai District, Beijing
The Forum on High-quality Development of Public Welfare Films co-locating with the 13th Beijing International Film Festival (BJIFF) will take place at the Huairou Campus of Beijing Film Academy on April 26. Under the guidance of the China Film Administration under the Publicity Department of the CPC Central Committee, the event is organized by the Film Digital Program Management Center of the Publicity Department of the CPC Central Committee and Poly Culture Group Corporation Limited, and co-organized by the China Agriculture Film and Television Center, Beijing Film Academy, the Beijing Artist Association, Hisense Laser Display Co., Ltd., and Beijing Baidu Netcom Science and Technology Co., Ltd.
As part of the forum, four screenings were held at Poly International Cinema. Nearly 500 residents from the district had an up-close experience of the charm of film in the cinema hall.
Scene of the Forum on High-quality Development of Public Welfare Films
On April 24 when China marked its 8th Space Day, more than 100 retired aerospace servicemen and retired cadres from Donggaodi Sub-district in Fengtai District, Beijing gathered at Poly International Cinema (Wanyuan) to pay tribute to space heroes in a unique way—by watching the patriotic movie Home Coming.
With the will of the state as a spiritual connection and set in international scenes, the film Home Coming, based on the evacuation of Chinese nationals in the past 10 years, brings a national action to life in a passionate manner, showing how mortal heroes that moves the audience are shaped. During the viewing, the audience was fully immersed in the 137-minute action-packed film and moved to tears several times due to the spirit of struggle of Chinese children.
Scene of the Home Coming screening
After the screening, the audiences said that Chinese people have complete faith in the motherland, that the strong motherland allows us to cope with whatever environment we are in, and that the arms of our country are always opened to provide a shelter for Chinese children. The public welfare-oriented screening activities brought amazing cultural and audio-visual experience to the “veterans in the capital”, allowing retirees and veterans to share the fruits of cultural development by watching films.