Data reveal that as of April 18, 2021, the Chinese box office had exceeded 20 billion RMB Yuan, with 475 million views of films that rank No. 1 in the global film market. The success of the box office mainly attributes to the many bestselling films put on show during the periods of New Year, the Spring Festival and the Ching Ming Festival. Among them, the top three films were Hi, Mom with box office at 5.4 billion RMB Yuan, Detective Chinatown 3 at 4.5 billion RMB Yuan and A Little Red Flower at 1.19 billion RMB Yuan. The excellent performance of these three domestic films also indicates the Chinese film market has rapidly recovered from the COVID-19 pandemic.

The box office performance is not the only thing that is gratifying. The Chinese films have rich categories. There are heartwarming and realistic feature films such as Hi, Mom, A Little Red Flower and Sister; there are fantasy and action movies such as A Writer’s Odyssey and Shock Wave 2; and comic movies such as Detective Chinatown 3 and Warm Hug.

 

Considerable box office data and diversified film categories have helped the Chinese film market recover rapidly. The Promotional Fair for the 11th Beijing International Film Festival will continue to give deep insight into market demands and push forward industrial interaction and cooperation in both online and offline way.

 

The Promotional Fair for the 11th Beijing International Film Festival will be held in the Conference Center of Beijing International Hotel on August 16 to 19, 2021. It will fully integrate the excellent resources of the whole industrial chain of domestic and foreign films, and provide a platform of “exhibition, promotion, trading and exchange” for domestic and foreign filmmakers and exhibitors.

 

The Promotional Fair this year, for the first time, proposed the “host country” program, inviting the film and television authorities and local companies from East Asian and Southeast Asian countries in the form of host countries, so as to gather and integrate Asian film and television resources.

 

In addition, the Promotional Fair will better understand and match the needs of exhibiting companies, and provide more market information and more professional services. In the newly-added section of “launches in the market”, it will provide exhibitors with better space for trading and exchanges.

More benefits for exhibitors:

1. Free online display;

2. View online the information  of registered film and television companies in advance;

3. Contact in advance the registered film and television companies;

4. Participate in  all  activities  and  industry Dialogues in Beijing market;

5. Reserve shows at preferential prices;

6. Get a certain number of one-day tickets in Beijing market;

7. Get three tickets  for on-show movies  by showing ID; and

8. Get market information bag by showing ID

……

 

Registration link for exhibitors：

Registration link for participants/buyers：

Phone (mobile)：

+86 18500355623   +86 18500377391

Email：

exhibitor@bjiff.com / filmmarket@bjiff.com