On August 12, 2022, “Brands Power Chinese Movies” Live Streaming for Nonprofits will kick off again at the red carpet for the Opening Ceremony of the 12th BJIFF. 

　　Poster of the 12th BJIFF Live Streaming for Nonprofits

　　The event has been successfully held for two sessions. During the 10th BJIFF in August 2020, the event themed with "Stars Help with Restart of Chinese Film Industry" attracted many stars and brands for participation and raised the first donation for China Film Fund.  

　　The Live Streaming for Nonprofits was held at the opening ceremony of the BJIFF in 2021. Many cast & crew entered the live streaming room to interact with the audience which attracted more than 17 million viewers online and raised the largest single donation for China Film Fund in that year. 

　　BJIFF Live Streaming for Nonprofits in 2020 and 2021 

　　“Brands Power Chinese Movies” Live Streaming for Nonprofits this year is directed by China Film Fund, hosted by Beijing International Film Festival Co., Ltd., and organized by Zhongyi Daguan (Beijing) Cultural Communication Co., Ltd. The event will be held simultaneously at the red carpet for the opening ceremony of the BJIFF. Several cast & crew will enter the live streaming room to promote the film and interact with film fans. Meanwhile, they will cheer for the living streaming for nonprofits and the development of Chinese films! Multiple brands will donate to China Film Fund to help the development of Chinese film industry. The event will be broadcast at the "Kuaishou Movie" public account favored by countless fans, and simultaneously cast at other public accounts such as Kuaishou Entertainment, Kuaishou Star News, Kuaishou Variety Show, and Kuaishou TV Dramas. More than 10 million viewers and fans are expected to access to the live streaming and the event will become an online feast integrating the films and brands.   

　　Host and Hostess of the Live Streaming for Nonprofits

　　The event transforms the high social attention gathered at the BIJFF into the brand fame and market influence through live streaming, and then feeds back to Chinese films in the form of nonprofit donations. “Brands Power Chinese Movies” Live Streaming for Nonprofits will continue to explore an effective way for the benign interaction between films and brands (mass consumption) with win-win development.