When cinema transcends the silver screen and dissolves into the vibrant pulse of the city, magic happens. Building on the immense success and widespread acclaim of last year's debut, the Beijing Film & Life Festival - a premier urban cultural event - returns to further explore the boundless synergy between film and everyday living. This year, the Beijing Film & Life Festival is proud to introduce the "Frame Spark Youth Market" Film Life Art Themed Market. This curated space is dedicated to crafting a participatory, experiential, and shareable cinematic lifestyle scene.

Building on this momentum, we are proud to officially announce the "Cinematic Treasures Call" as part of the "Frame Spark Youth Market" Themed Market. We invite film studios and cinema enthusiasts alike to join us. Whether you represent a film institution with major IP assets or you are an independent creator dedicated to film culture, we welcome you to showcase your exclusive film-related merchandise. This is more than a marketplace - it is a springtime celebration where treasures circulate and kindred spirits connect. Applications for "Cinematic Treasures Call" themed booths are now officially open. Join us in crafting the definitive cinematic memories of the season.

For this "Cinematic Treasures Call", we have divided the initiative into two main sections, each catering respectively to film industry resources and creative forces from the movie-loving community, aiming to build a diverse, co-created, and integrated market structure.

Film Studio · IP Co-Creation Zone

Bringing Together the Power of Film IPs to Shape a Springtime Feast of Light and Shadow

In response to movie lovers' enduring enthusiasm for film IP merchandise and their diverse consumption needs, we sincerely invite film companies with quality IPs and cultural creative products to join the collaboration. Select representative merchandise will be displayed and sold, offering fans the collecting experience of "re-encountering what they may have missed". You are welcome to bring film-related products—including but not limited to apparel, accessories, crafts, posters, and limited-edition merchandise—to participate in on-site sales, allowing film treasures from storage to circulate once again, and together "Frame Spark" this spring.

Movie Fan · Co-Creation Zone

Created for Those Who Love Cinema and Embrace the Aesthetics of Everyday Living

We welcome creators with original handcrafted brands, film-themed design products, and those who embody the lifestyle inspired by cinematic spirit to join us. This is not only a space for selling - it is also a venue for connection and expression. If you long to engage face-to-face with audiences who truly love film and build emotional bonds that go beyond transactions, then you are the perfect candidate to become a "Movie Fan" vendor.

In a special highlight, we are honored to invite several esteemed film industry creators to join us as "One-Day Guest Vendors". They will showcase cherished props, iconic costumes, and personal memorabilia from their most acclaimed works. Through these themed displays and charity auctions, we aim to create an interactive celebration that transcends the silver screen.

We extend a warm welcome to all movie lovers with creative spirits and unique voices. This spring, join us at Shouchuang·Langyuan Station for the "Frame Spark Youth Market" Film Life Art Themed Market. Together, let us build a space where cinema escapes the theater and becomes a vibrant part of our everyday lives.