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  During the BJIFF period, the E-sports Carnival will be launched at the venue of the Game-Based Animated Films Section, which includes E-Sports for All, Animated Films Carnival, Hanfu Culture Exhibition, and other activities. Through a series of activities, the E-sports Carnival aims to increase mass participation, enhance the cultural attributes of benefiting and cultivating people, further spread e-sports knowledge, guide correct e-sports concepts, and enrich people's spiritual and cultural life.

  E-Sports for All: The three-day activity held at the venue of E-sports Carnival will create a console and arcade carnival, and set up classic console and arcade games for the public to experience for free. Visitors can participate in mobile games such as Honor of Kings via on-site registration, online reservation and other ways.
  Theme Animation Carnival: The Pokemon Unite mobile game will be launched, composed of qualifiers and finals. The carnival will join hands with Pokemon, Eggy Party, Nailong, Godzilla and other animation IPs to organize the IP interaction exhibition, IP cosplay contest, offline IP derivatives market and other activities. Besides, Pokemon limited edition cards will be displayed. Through negotiation with Toei Animation (film copyrights owner of Pokemon), it plans to introduce Pokemon movies to the animation screenings, and launch limited edition movie cards.
  Hanfu Culture Exhibition: A Hanfu age exhibition will be hosted in the film carnival. With the dynasty as the axis and films and TV series as reference, surrounding the relevant films and TV series taking place in Han, Tang, Song, Ming and other dynasties, the Hanfu styling of characters in films and TV series will be showcased at the activity site, bringing people a visual feast through time and space. Brand managers will attend the activity in Hanfu, and take photos with visitors onsite. Hanfu clothes in different dynasties will be provided so that visitors can change them and take photos, feeling the charm of traditional Chinese culture with brand managers. Hanfu lovers and cosers will be invited to participate in the film carnival, where they will share the skills and knowledge of dressing Hanfu, take photos and post them to designated topics. A few lucky participants will be randomly selected as members of Lou Yixiao’s Hanfu fan club, and attend the Closing Ceremony of the Game-Based Animated Films Section.
  E-sports Animation Concert: Guests from different generations will be invited to sing classic songs from different decades, allowing the audience to feel childhood memories under the difference of times, and create a game-based animation concert, bringing back good memories. At the activity site, various cosers and Otaku dancers will cooperate with designated publicity, group photos with visitors, stage performances and other contents, creating a lively and magical atmosphere. A mix of competitive, dreamlike, cute and sweet styles will be presented.