The "Run for Fun” event of the 13th Beijing International Film Festival (BJIFF) will be launched in April. In addition to "Run for Fun + Camping", there are also new events such as "Family Run for Fun" and "Run for Fun + Outdoor Screening". As an event that brings together people from different professions in the film and television industry, the “Run for Fun” creates an outdoor event with a relaxed atmosphere and lets filmmakers be close to nature.

The “Run for Fun” is co-initiated by veteran film producers, media personalities, actors and Olympic champions. Tan Zhuo, Yitian Hai, San Mu, Tony LV, Wang Yong, Xu Yiding, Jill Hsu and Wang Liping are invited as co-sponsors to jointly launch this event.      

Guan Xiaotong is invited as the pace maker. As a representative of young actors, she always devotes herself to the film and television industry, bravely tries a variety of roles, and marches forward on the road of actress. As a girl of vitality, Guan Xiaotong will join the Run for Fun of the 13th BJIFF to cheer for the participating teams.

The “Run for Fun” is a public benefit event aimed at promoting the combination of film culture and healthy life. Through the way of running, it lets more people know about the movie culture, and pass the concept of healthy life to the public. The “Run for Fun” is not only an interesting experience, but also an action that reflects responsibility and feelings and conveys positive energy to the society.

The registration for this event has officially started. Interested fans can form a team by scanning the QR code below. This year, the event introduces online support mechanism for the first time. In collaboration with the Joyrun, the “Run for Fun Online Support Campaign” is launched online.